Hopping Aboard the Bandwagon
June 9, 2015
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The bandwagon effect is nothing new. Scientists have been amazed for decades by the propensity for people to follow the lead of others. It seems
Category: Marketing
Ever Wondered Just How Effective a Call to Action Really Is?
June 5, 2015
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While it’s true the larger goal of your marketing efforts involves spreading the word about the products or services you sell, this isn’t the only
Predictive Analytics: One of the Keys to Direct Mail Marketing Success in 2015 and Beyond
June 2, 2015
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Direct mail marketing is still one of the best and most efficient ways to connect to your target audience, even in this social-media-centric world. But
What Children’s Dolls Can Teach Us About Marketing
May 24, 2015
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Imagine overhearing a conversation between a little girl named Sarah and someone else you cannot quite identify. Sarah is addressing this other person, telling them
4 Mistakes You Could Be Making With Your Offline Marketing
May 19, 2015
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Do you think offline marketing is obsolete? It isn’t…not by a long shot. In fact, you need to pay just as close attention to your