Business Lessons From the Wizard of Oz
October 10, 2014
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The Wizard of Oz is an exciting tale that has delighted people for several generations. When young Dorothy is magically transported from her home to
Category: Marketing
Do You Know Who You’re Talking To?
October 5, 2014
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When you sit down to develop marketing materials, you know you’re trying to reach potential customers. If you’re unclear who that might be, however, you
Applying the Lessons You Learned During Your First Weeks of College
September 23, 2014
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Imagine it’s your first day of college. You enter campus, not knowing anyone. You find your way to your dorm room and review your class
Make Magic Happen with Aligned Sales and Marketing Teams
September 19, 2014
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When your sales and marketing teams work together and are aligned in their goals and strategies, amazing things can happen for your organization. Studies have
How to Say No to a Client
September 14, 2014
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The idea of saying ‘no’ to a client can seem counter-intuitive. You’re trying to grow your business, after all. But there are times when speaking