Creative Coupon Offers
January 13, 2012
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It’s an age-old debate. Which is better: percentage off or dollar-off coupons? There is no right or wrong answer, since both options can be very
Category: Marketing
3 Simple Steps to Marketing Success in 2012
January 9, 2012
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Marketing for businesses can fall into several categories. Marketing that’s too complicated can lead to never getting it done, while marketing that’s ineffective can
Marketing Your Goodwill
December 2, 2011
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In the business world, the benefits of charitable giving are two-fold: Giving lets you not only help those who are in need, but also enhance
Trade Show Fashion Faux Pas
November 28, 2011
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It doesn’t take a fashion expert to know that some things don’t belong at trade shows. Here are a few examples of what not to
Nailing Down the Details
November 22, 2011
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I’d like to share a verse with you, written four centuries ago by a Welsh clergyman named George Herbert and published by Benjamin Franklin in