Category: Marketing

The Power of a Good Word

Referrals are among the most effective and least expensive marketing tools available to small business owners. People don’t always trust an ad or sales call,

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What’s Your Mission?

 Gandhi once said, “A small body of determined spirits, fired by an unquenchable faith in their mission, can alter the course of history.” Gandhi and

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Who’s Who?

Depending on the nature of your business, your customers may spend a lot of time on the phone talking to sales reps, customer service, customer

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