Posted In: Design Tips, Print News | December 12, 2016
In many ways, the fundamental process of branding is timeless and unchanging. Research your market, come up with a strong idea, generate content that conveys that idea, and then find ways to get those designs in front of the right audience. But in 2016, finding that audience was becoming increasingly challenging. Big changes in technology, […]
Read MorePosted In: Print News, Tips & Tricks | December 12, 2016
[Local Printing VS Offshore Printing] We’ve noticed over the past several years that some of our clients have tried the offshore printing gig (like in China, for example.) As far as we can tell, they have all come back to buy locally with someone they can trust, have a face to face conversation with, and […]
Read MorePosted In: Marketing, Print News | February 24, 2016
Recently, a prospective client said they wanted to get customers’ attention through non-traditional marketing using printed products. Who knew that in 2016, the printed word would be considered “non-traditional?” Non-traditional? We’re saying this about a medium that was developed back in the 1400’s by Johannes Gutenberg! While Webster’s (of dictionary fame) mind might be little […]
Read MorePosted In: Marketing, Print News, Tips & Tricks | December 29, 2015
In some ways, the most important goal of any piece of print marketing isn’t merely to act as an educational tool for your target audience. While conveying the message of what your product or service does and why they need it is integral to the success of your campaign, it is only one small part […]
Read MorePosted In: Marketing, Print News, Tips & Tricks | August 21, 2015
Officially, a person is a millennial if they reached young adulthood sometime around the year 2000. Also commonly referred to as Generation Y, these are people who are just now becoming the age where they matter most — at least as far as marketing demographics are concerned. They’re starting to break out on their own, […]
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