What Politicians Can Teach Us About Audiences
December 9, 2014
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The midterm elections may have wrapped up just a few weeks ago, but many are already turning their attention to 2016 and who may or
Category: Tips & Tricks
5 Tips for Developing Content That Will Resonate With Your Audience
December 5, 2014
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When developing content for your website and marketing materials, you want to create pieces that will resonate with your audience. This will encourage them to
What We Can Learn From Children Learning to Play Together
December 2, 2014
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Imagine a preschool classroom filled with three- and four-year-old kids, each eager to play with a certain toy firetruck. The disagreements over whose turn it
5 Metrics You Should Measure in Every Marketing Campaign
November 30, 2014
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Measuring your marketing campaigns is the best way to determine the success of your efforts. Without accurate measurements, it’s easy to be misled by regular
How Much Personality Should You Add to Your Company Blog?
November 21, 2014
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Many businesses struggle with the value of adding personality to their professional blogs. You might have heard that customers like to get to know the