Colour Printing vs Black and White: How to Choose the Right One?

By: Steve Morgan  |  Posted In: Books & Catalogs  |  October 6, 2021

Color booklets can impress the onlookers at a glance. This is the reason why you should be extremely particular when it comes to choosing the font, size, paper for this product.

In this regard, you might have to decide a major thing – should you opt for color printed custom booklets or go black and white?

In this blog, we are going to dip deep into booklet printing.

Black and white: Although it sounds like colors, black and white printing solution means black ink on white paper. You can go for it you want to keep it simple or if it complements the theme of your business.

Color printing: Full-color printing produces the full array of colors and you can pick and choose as per your choice. You can totally customize your color printing copies and choose from the various kinds of papers available along with the finish, size, etc. However, while choosing color printing, you need to keep a few things in your mind.

Now you must be thinking about the factors to consider while choosing a color palette.

Audiences and perceptions: One of the first things that you should consider is your audience who will be receiving the copies. Are you catering to a group of teenagers? Is your audience from upper-middle-class strata? Are you catering to other businesses? There are so many questions that you need to find the answers to before choosing the color palette.

You can keep it professional or go a bit more creative depending on the age group you are mainly catering to. You have to choose a design strategically so that you can use the colors in a creative and attractive way. You can even choose minimal print colors so that it complements the idea of your business and the services you are providing to your customers. Make sure that the font, the idea of your business, and the colors of the custom booklets do not clash with each other.

They must be in sync so that your audience gets engaged with a full-color treatment. They must feel the warmth while going through your color booklet printing.

Another thing that you need to consider is the design and graphics standards. You have to think hard about your design before you ask the printing company to go ahead with their job. If the design text is heavy for your cheap booklet printing, make sure you will be able to accomplish your goals with the same.

Other than that, be careful while choosing from various ranges of options, such as coated or uncoated papers, sizes, etc. So these are a few things that you need to keep in mind when it comes to ordering custom booklet printing services.