EDDM or every door direct mail is a lucrative and strong offline marketing option especially designed for small and medium-sized local businesses. It helps businesses reach out to their target customers directly, easily, and affordably. EDDM provides maximum exposure to a business. But with proper and effective techniques, you can make your marketing campaign most successful. And, to make your campaign successful, the design must be attractive enough to grab the attention of your potential as well as existing customers.
How to keep EDDM design modest yet enticing
EDDM doesn’t need to be flashy or cute all the time. You don’t need to reinvent anything new to run your campaign. Here are some good ways to keep the design of every door direct mail easy yet attractive.
· Keep the message clear and comprehensive –
Designing an enticing and powerful headline is the key thing when it comes to designing an EDDM. Put the value props wisely to grab the attention of the leads. All you need to ensure that your message is strong and concise. It should resonate with the needs of your target audience. Keep the postcard decluttered. Use proper texts only. But don’t use texts excessively. Choose a good printing house for full service EDDM.· Make use of good and clear photos and graphics –
Visual substances always are more attractive than sheer texts. You can enrich the visual effect of the mailer by using superior-quality imagery. For good-quality printing, choose good-quality pictures that go perfectly with the overall design of the EDDM postcard. Also, don’t forget to choose a reputed printing house for superior quality every door direct mail printing. This is the key to your swift success. For better pictures, you may choose a professional photographer. The pictures have to be good by all means. They should leave long long-lasting impression on the target customers.. Use white space –
Use of white space is required to maintain the balance of the layout. But you should use the space wisely. Otherwise, it can’t enhance the readability and clarity of the design. You should have enough space around elements to grab the attention to the right place. Creating a visual hierarchy is important to increase the appeal of the mailer.· Use readable fonts and choose the right font sizes –
While choosing the fonts for every door direct mail, you should be careful. The font should be legible to enhance focus on important information. The font and the font size should reciprocate the overall look of the EDDM postcard. Keep the typography readable.These are some of the most significant aspects of maintaining a simple yet attractive EDDM layout. Get help from the professionals, if needed.