Brochure

Eye-Catching Ideas to Make Your Custom Brochure Printing Stand Out

Eye-Catching Ideas to Make Your Custom Brochure Printing Stand Out

Brochures are everywhere. Regardless of the popularity of digital marketing, they are still relevant. However, too many businesses are using this promotional material for their marketing campaign.

A well-designed and effective brochure can be used for promoting a specific product or service. It also reflects the business in its entirety. Hence, custom brochure printing is crucial for every marketing campaign.

If you want to create a brochure that stands out, use the strategies given below.

1. Shape It Up

In case your brochure printing is starting to look flabby, it might be time to bring them back to shape. Most brochures that are distributed in the market are rectangular or square in shape. The paper cut is available in standard sizes and is more economical. Rectangular or square-shaped brochures can be packed and shipped more efficiently. However, that doesn’t mean your unique shapes are out of bounds.

For instance, simply giving the corners a round shape can give a brochure a new look without compromising its structural qualities. However, the shape change doesn’t always have to be around the edges. You can give a die-cut shape to your A4 brochures.

2. Choose Something Other than Fold

When it comes to folded brochure printing, think outside of the usual range of half folds. You can go for innovative tri fold brochure printing. Since it is essentially rectangular in shape, it is easier to pack and stack. Moreover, you can include a lot of marketing and branding information in the tri-fold brochure you are ordering.

3. Write a Persuasive and Strong Copy

Do not leave the content of your custom brochure printing as an afterthought. The content is just as important as its design and can drive your branding. Effective designs and messaging work hand-in-hand to convey your brand’s value and make it memorable.

Outline and write the content and then edit it. If you aren’t an experienced writer, just add a powerful headline, highlight what you have to offer, be concise, and add a CTA.

4. Keep the Design Simple

To make a better impact with your customized brochure, go with the adage less is more. A minimalist design uses simple visuals and elements to achieve the best effect without distracting the target audience from the main audience. The brochure’s design is an excellent template to start if you feel you add too many details to your design, without distracting your target audience. It is essential to ensure that the overall layout is clean and simple.

5. Use Color to Your Advantage

Color work effectively for your marketing campaign. Studies have shown that colors can improve the chances of environmental stimuli being stored and retrieved successfully. It means choosing the right colors and right color combinations can make the images more impactful. It will enable you to cut through the competitive mess.

If you use it thoughtfully, color grabs a feeling and atmosphere that will stick in the minds of your target customers.

The above tips are great for spicing up your A3 brochure printing. Once you start brainstorming, you can come up with more unique and innovative ideas. Treat each brochure campaign as a fresh opportunity and create a unique design from the ground up. If you are struggling with the brochure design, start by outlining your goal, creating engaging content, and adding CTA.

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Custom Brochure Printing
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