Often marketers describe EDDM to be the “vinyl record” of marketing. No matter how many channels come into existence, the demand for printed marketing tools is yet to diminish. And that is why you need to invest in EDDM if you are looking for the best ways to reach your target audience.
When you are hiring a company offering full service EDDM, it is necessary that you track the success of your endeavor too. After all, you are investing your money and that will help you to measure the ROI that you are getting. So, in the following points, you will find out the right ways to track the success of your EDDM strategy. Take a look.
Tracking Calls
While getting your EDDM printed, you are supposed to share contact information. And as it is a non-digital channel, you should also go for the same instead of digital ones. Setting up a call tracking toll-free number doesn’t take much time. You can add the phone number on your EDDM product so that when your consumers call, you can track how much response you are getting and how many potential leads are converting into sales.
Landing Pages
Landing pages are a perfect solution when you are looking for a super-easy way to reach your target audience with EDDM. The phone call might not suit your business needs. But a landing page or promotional URL might. So, create a landing page like “xyz.com/save20” and with the analytics results, you will be able to find out how successful your campaign was with EDDM.
Coupon with Codes
If you own physical retail and want to get more footfalls, promoting discounts with the EDDM can be the best idea. In that case, you can use a cut-out coupon with the EDDM product, be it a postcard, flyer, or brochure. Now, when your audience will need the discount, they have to present the coupon from the mailers at the counter. This will be the simplest way to track how effective your campaign was.
So, now as you know how you can track the success of your EDDM strategy, what are you waiting for? Hire an agency offering EDDM full service and discuss your plan with them. Check their reviews while you are picking the company.
