Local businesses face constant competition. No matter the medium, they have to grapple for the attention of the target audience. However, direct mail marketing plays a powerful role and can help reach customers effectively. It is a tangible way for local brands to connect and build awareness.
If done strategically, direct mail marketing can help achieve consistent growth without depending only on digital platform. Let’s take a look at how direct mail printing can help local businesses grow.
Builds Strong Brand Awareness
Targets the Right Audience
Drives Foot Traffic and Sales
Builds Trust
Affordable Option
One of the top advantages of direct mail postcards is that they can build brand recognition in a specific geographic area. They do not disappear within seconds and are often displayed on counters or pinned to notice boards. EDDM postcards are particularly effective for local visibility. They let businesses showcase their logo and brand message without requiring the recipient to open an envelope. Moreover, when your customers constantly see your brand through postcard mailers, it creates familiarity. Thus, your brand is more likely to be trusted and chosen.
Only when your marketing piece reaches the right audience will your business grow. A direct mail brochure campaign will enable accurate local targeting based on location and neighborhood. Thus, they are ideal for service-based businesses, restaurants, and retail stores. A full-service EDDM postcard is also a good option for businesses that want to reach every household in a chosen area without requiring a mailing list. It lets businesses target postal routes near their location. Hence, it ensures the message reaches residents who are most likely to become customers.
Foot traffic is important for land-based businesses. A folded postcard mailer excels at turning local awareness into store visits. Grand opening announcements or limited-time offers perform well through them. A well-crafted direct mail postcard, when placed in the hands of your customers, tend to feel more personal than an online ad. If paired with a call to action, it can motivate people to drop in at the store or at least make content.
Trust plays an important role in the buying decisions of people. Physical mailers have a sense of legitimacy that digital ads lack. Customers tend to consider mailed materials as more credible, especially in comparison to unfamiliar online brands.
A direct mail brochure, when folded neatly with quality printing show stability and professionalism. The physical presence of direct mail reassures customers that the business is real and reliable.
Often, the marketing budget is limited for local and small businesses. Direct mail marketing provides predictable costs and measurable results. With EDDM postcards, businesses can control their expenses while reaching out to several households nearby.
A full service EDDM simplifies the whole process by taking care of the printing and delivery coordination. Hence, business owners can focus on operating while taking advantage of a professionally executed campaign. In comparison to ongoing ad spend with uncertain return, direct mail provides a strong return on investment.
Direct mail marketing is one of the most effective growth tools for local businesses. However, it needs to be executed effectively.