Even in the age of Internet today, there are many companies who still prefer to use brochure for their business. And why not? Nothing can really replace the impact of a company brochure on a prospective client. The immediate visual appeal and the tactile feel of a brochure – Don’t you think they are way beyond something found on the web or a multi-media presentation?
Brochures are useful instruments for promotional endeavors. In early times, it might have been possible for companies to survive without a well planned marketing strategy. It sounds to be completely impossible in today’s business world. The reasons are quite obvious. With a large number of mediums being used to reach the potential customers, it becomes very important to adopt a unique way to entice the target customers.
While planning a marketing campaign, a company needs to plan out the best strategies to attract more number of potential customers. Compared to electronic medium, Brochure design is a strong marketing tool as it directly interacts with the customer. It helps in an efficient as well as effective communication between the organization and target audience. Are electronic print advertisements or billboards that effective?
Brochures can create a great impact on the target customers, provided you have put in your best efforts. Unless your company brochure is impactful, it will not be able to attract the customers. In this post, I will be sharing a few important tips that should be incorporated to make it look interesting and appealing.
- Create Whitespace: Probably the biggest mistake we make while designing a brochure is creating a print that appears like a black and big block of writing. Wondering why it happens? This is due to the absence of any white space. Make use of numbered lists and bullet points instead of crowding a space with large text fronts. Subheadings can be used for breaking the text. This method invites more number of readers in a company brochure as it becomes easier for them to comprehend the content.
- Print Big: Printing BIG means printing few words. When you say this, you are absolutely right. But your main focus should be generating interest among the readers. Compared to long and rambling sentences, short and succinct lines are more effective in holding the interest of the readers. Make your every word count!
- Quality Content: Without informative content, even the best brochure design fails to appear impressive. Anticipate the questions of your prospect and answer them in your company brochure. Put yourself in the prospect’s shoes while you prepare the brochure content.
Brochure design can turn out to be an effective marketing tool if you align it keeping in mind the nature of your business and the target audience.