A nicely design product label or sticker can help grab the attention of your potential customers. A strategically designed sticker or label can effectively make a bold brand statement. It contributes to a brand’s effort to build a trustworthy brand identity.
Your product might be extremely useful to your customers with a good design. However, that isn’t enough to sell a product in a highly competitive market.
To lure your customers, you have to do a little extra. While planning an efficacious marketing strategy should be on the priority list, the first thing you need to keep in mind the paper labels and stickers have to be created by a professional designer. You also need to ensure that your product stands out from others. It can differentiate your products and your brand from its competitors. This is important for creating a distinctive brand identity.
To make your vinyl labels or stickers stand out, follow the tips we have discussed below.
- Improved Readability
- Consider Typography Pairing
- Focus on the White Space
- Maintain Originality
- Focus on the Print Quality
Roll labels or stickers hold information such as the logo, product name, units of the quantity, etc. At times, it can be a tagline or a short description. The information on the flip side is lengthier as it includes ingredients, instructions on how to use it, etc.
When creating custom vehicle decals or stickers, ensure the text is legible. The font size has to be appropriate for people to read the label from a distance.
Ideally, the text has to be above 6-point font. For other relevant details, a 10-point font or above is suitable. To improve readability further, the font color has to be in contrast to the color of the backdrop. Choose a font color that has intensity contrast and value.
Whether it is product labels or floor decals, you have little space available for the content and image. Create a visual juxtaposition by typography pairing. Your target customers can easily recognize the pieces of details with the help of the contrast. Use the same font when you want to maintain continuity between information.
The primary objective of typographic pairing is to showcase the relationship between various type choices and the information. Moreover, to make the design more impactful, choose fonts that reflect the product’s nature.
White space is the design area that hasn’t been used for the text, images, or other illustrations. It serves as the background color of the design.
In designing kiss cut vinyl stickers or decals, white space plays an important role. It helps in separating the chunks of various information so that customers can read the details easily. Also, white space on labels or bumper stickers can create a visual distinction. With white space, you can give a minimalist look to your design and make it look sophisticated.
Ensure the label or sticker design looks memorable, unique, and original. Research and choose a design that stands out.
A boring and obsolete design might not help in drawing in customers. This might bring you to an important quotient that is often misleading for first-time customers. Avoid putting anything on the labels or wall stickers that isn’t related to the product simply for the sake of making the design look attractive. One of the most important elements to be added to the design is the barcode. It will give some authenticity to the design. Add company information in an efficacious way to encourage communication with the customers.
Don’t forget to consider the print quality of the label or sticker. Try to improve the visual appearance of the product with quality to make a good first impression. Whether it is a matte or gloss finish, get an expert to do it for you.
Consider these important tips to create a memorable label or sticker. Your business can easily afford a unique sticker or label. With an attractive sticker, you can build a nice brand identity.
