Whether you’re navigating a bustling trade show or engaging in a one-on-one sales meeting, the presentation folder you offer to prospective clients should leave a lasting impression. It’s not merely a container for your collateral; it’s a meticulously crafted marketing piece designed to make a statement and showcase your brand with professionalism and cohesion.

So, how to make sure that the presentation folder you are printing has the maximum impact? The choice is endless and creating the ideal presentation folder can feel a tad overwhelming. To make it a tad easier, we have put this guide on how to ensure your presentation folder printing makes an impression.

1. Choose the Right Size and Features

Choose a folder size that can accommodate letter-size and legal documents. Decide how often the company handles either document size and also their thickness. Then choose the right size.

You don’t have to worry about the quality of folder printing and mailers when you use the right size. When it comes to the features, you should consider features, such as folders with pockets, business card slits, and different page capacities.

2. Keep It Simple

A well-designed folder does not have to be complicated or cluttered. A simple brand element, logo, or picture can have a more significant effect than a busy or over-the-top design. You should be able to engage with your audience instantly and a simple design for pocket folder printing can get across your brand message in a classy and quick way. Once you have decided on the design, hire an expert to print it for you and bring your design to life.

3. Take Stock

The design of the printed folder is just half the job done. In case you end up choosing the wrong stock for your presentation folder, you risk ruining the design. Thus, you will be left with something you are embarrassed to hand out to your potential customers. Capacity folder printing has to be durable to help them fight through the postal service and rush hour commute to arrive still intact.

You need to ensure that you are choosing a heavier card stock for the presentation folder. This will give it enough strength to hold the inserts. Dark colors can stop the folders from getting grubby. This can be an appealing option. Also, you need to consider laminated finishes since these protect against water damage. It can make the presentation folder more durable.

4. Use Photos the Right Way

Photos have the potential to make a bigger impact with a full-color standard presentation folder- but you do not want to go overboard. A few photos here and there in the presentation folder can get the job done. You can try to show off the projects you have already completed or add a professional portrait of you and your team. Make sure that you talk about the competitive edge.

You can hire a professional photographer to capture the shots and ensure your photos are the best. It doesn’t hurt to show your clients that you mean serious business. But whatever you do, you need to keep it simple so that your photos pop.

5. Use Both Sides of the Folder

With full-color printed presentation folders, you can make the most of the front and back design to ensure your brand stands out. Carry a big picture or graphic to make a bold statement from one side of the folder to the other for visual symmetry.

You can make use of the online folder template to guarantee your artwork is printed just how you want it. However, you have to ensure that you have to double-check the pieces fit together before you send them for short run folder printing. Another idea is to add branding elements on both sides so that it looks professional and clean.