A postcard is a direct mail piece and is a useful marketing tool. However, if you are printing a postcard, it is important that the pieces stand out. It might not be easy. Your brand is competing with different businesses. With postcards, it is more difficult since your piece is mixed with campaign postcards.

But how do you make your message on the postcards stand out? There are a few easy ways to do that. For your convenience, we are going to list the effective methods to make your postcard printing.

Start with the Right Target Audience

When you are mailing custom postcard printing and targeting your demographics in the best possible way, you need to find out who you are seeking. It is important that you check out the options for targeting and select carefully.

When distributing postcards, it’s crucial to carefully consider the location where they will be displayed or handed out. If you plan to place postcards under car windshields, it is advisable to do so within the parking lot of your business or in close proximity. This targeted approach ensures that the postcards reach the intended audience effectively.

Select the Right Paper

When it comes to postcard printing services, the choice of paper quality for your postcards holds immense significance. While it may be tempting to cut costs by opting for the cheapest option available, it’s crucial to consider the impression it creates. Selecting low-quality paper can inadvertently project a negative image of your business to recipients. They may perceive your business as cheap or assume that you do not value their patronage. On the other hand, investing in higher-quality paper through reputable postcard printing services showcases your commitment to excellence.

Add An Offer They Cannot Refuse

While not everyone may be actively seeking your services, or interested in your event, your message has the potential to resonate with the right audience at the right time. To make it easier for them to choose your business, consider offering a special discount or incentive for signing up promptly. Ensure that this offer is easily accessible by providing clear instructions on how to redeem it, such as bringing in a coupon or mentioning the discount during the sign-up process.

Instead of simply listing a URL in the postcard printing and mailing and expecting them to figure it out. Clearly outline the necessary steps and any required information to make the process seamless.

Include Bigger and Bolder Text

When it comes to folded postcards, bigger does’t necessarily mean better. However, it’s crucial to make your message stand out. Begin with a clear and concise message that is easy to read at a glance. If recipients have to strain their eyes or search for their reading glasses, they are less likely to engage with your content.

To ensure maximum impact, opt for a font size and style for your flat postcards that are legible and easily readable.