EDDM services are one of the most availed ones when it comes to printed mediums or advertising tools. You can choose the format from templates or get it customized by any leading graphic designer. Even if you do not have a graphic designer, your chosen print shop will help you with the same.

Your eddm brochure or direct mail postcards should be compelling and must be valuable to customers. They must remember it or value it for some reason or the other.

Here are a few tips related to direct mail marketing that will make your journey easier.

Do your homework: You should do your homework related to direct mail marketing.

The success of your EDDM campaign is majorly dependent on your ability to assess who your customers are and what you want from them. You need to have q clear idea about the demographics of your ideal customers. This way, you will be able to target better. If you have products for seniors, then why not target a retirement community? You need to be smart and create the best possible strategy for the same. Register for your USPS account and get a complete mailing list for direct mail printing. Use the latest tools and technologies how to find out the best target region.

Pay attention to the folds: There are folded postcard mailers with various kinds of folds. You should choose accordingly.

You can target the right area even when you do not have a mailing list. So do not feel hopeless if you don’t! How? Your print shop will surely guide you with eddm postcards.

Size and layout options: Also, pay attention to the size and layout options you have in hand and choose the one that suits and complements your business type, business logo, and website design. You also need to pay attention to address block and postage indicia. All these factors play a huge role in your direct mail postcards.

If you have no clue about how to go about the design, do not worry as ready-made templates are there to the rescue. They look great and even your print shop will provide you with tons. This will make the design process stress-free and easy. Try to align the mailers with a planned sale or promotion. This will make the tracking of response rates easier.

When it comes to the size, have the content in mind. You should settle for crisp and valid content and choose the best designs for direct mail brochures. The same goes for eddm postcards.

So these are a few tips I have when it comes to ordering folded postcard mailers from a good print shop. To know more about brochures or full service eddm, please keep an eye on this blog section.