How to Market Your Business with Postcard Printing?

By: Steve Morgan  |  Posted In: Postcard  |  November 6, 2023

Promoting your business with postcard printing is one of the best ways to build brand awareness and increase traffic. Postcards are flexible and you can use them in different ways to build your brand.

Let’s take a look at a few effective ways to grow your brand through postcard printing.

1. Bag Stuffers and Retail Box

Adding a branded postcard in your checkout bags or product shipments is an excellent way to encourage return business. They will serve as a reminder of your brand and for your stores, it can leave your customers or clients with a lasting and tangible impression.

2. Coupon Cards

Keep your new customers and clients coming back for more. service-based businesses, such as restaurants, hotels, salons, and spas can use postcards by handing them out to clients when they visit your business for the first time with a promotional discount that they can avail during their next visit.

3.  Menus

Custom postcard printing is ideal for displaying daily drink and food specials. Change them quickly as required to advertise happy hour deals, upcoming events, and new menu items.

Does a bar or restaurant offer a weekly pint or trivia night? Advertise these kinds of promotions on postcards for customers to carry with them as they leave. If you do so, you can gain repeat business and boost event attendance.

4.  Appointment Reminder Cards

Reduce your no-show rates by sending over your postcards to remind your customers about upcoming times and events. It’s highly likely that your clients have a busy life. So, sending out folded postcards will help in increasing the odds of them making an appointment. This, in turn, will reduce the chances of inconvenience caused by rescheduling.

5.  Direct Mail

Postcard printing services can also serve as direct mail tools. With it, you can reach out to new, current, and past clients. Choose the postcard size and product you would like to send out and supply a postcard printing and mailing service with a mailing list of the people and businesses you would like to reach out to. The targeted marketing approach is a great technique if you have to reach out to individuals of a specific demographic.


EDDM is an affordable and simple mail solution that lets you target neighborhoods that can include the best customers for your business. You can design attractive advertisements on oversized and premium flat postcards and select the mailing routes you would like for your campaign to be delivered to.

7. Thank You Postcards

You might have received Thank You postcards in the past from a nonprofit or business you have helped. It feels great to secure one. As you send them out to your customers, it gives you a great opportunity to tell your customers you value them. If they have donated or contributed money or time to your cause or business, it shows how much you really appreciate them.