How to Maximize the Success Rate of Every Day Direct Mail Services for Your Business?

By: Steve Morgan  |  Posted In: Direct Mail Marketing  |  June 13, 2022

EDDM services are great for local business houses. If yours is a small or medium scale business, you can go for eddm services.

You can get it done without a mailing list as well. If you want your message to reach residents in a particular neighborhood, then every door direct mail services are one of the best ways.

This way, you can target a specific demography. These services are reasonable and a reputed printing shop will take care of it all. All you need to do is upload the artwork on their website and make the payment on time. They will take care of it once you choose the zip code route.

How can you optimize success with EDDM postcard services?

One of the first things that you need to do in order to optimize success with direct mail services is identifying desiresd zip codes and neighborhoods. For example, if you provide services to elders, select a particular zip code with a higher percentage of senior citizens.

You have to be very conscious while choosing the demography. Secondly, make sure that you optimize your EDDM postcards. The design should be simple and must include all kinds of important information. The postcards can be used for an event for announcing the launch of a product or a store to announce sales, etc.

They are available in various sizes so pick the one that suits your purpose. You can send thousands of postcards per day because they don’t need an additional poster permit. But if you have a little budget, go for a smaller number.

The best part is that you can track the success rate of your eddm services. You should also have a clear idea about the income and spending habits of the recipients. If you use an incorrect zip code, the entire effort and money could go to waste.

To optimize your full service eddm printing, choose the dropping date wisely. Drop the bundles in advance. If it is about launching a product or opening a store, plan beforehand. Make the postcard as attractive as possible so that you can witness more footfall at your store.

Last but not the least, make it simple yet helpful. Include exclusivity to optimize success.

So these are a few ways in which you can make sure that your full-service eddm or print only eddm services are optimized. Read my other blogs to know about eddm folded mailer.