Labels, Stickers & Decals

How to Promote Your Business with Label or Sticker Rolls?

You might have come across stickers everywhere, on water bottles, laptops, and also cars. Customized stickers have been around for a long time. In fact, some of the top brands have been using them as a marketing tool to get noticed.

The best thing is you don’t have to own a big-shot company to use sticker rolls or labels to promote your brand. There are various ways to use stickers and labels to promote your business. Let’s take a look at them.

1. Hand Them Out at Events

Trade shows and conferences are the best opportunities for sticker promotion. Distributing roll labels printing at events is a simple but incredible marketing strategy. In case you have put up a stall at the market or a trade show, ensure you have a stack of stickers to give out to your visitors to take with them.

You can use stickers as an incentive for your visitors to buy a product you are offering or sign up for a mailing list. Another idea is to add these stickers to a goodie bag along with other merchandize or simply hand them out to passersby.

2. Add Them in Orders

If you see physical products, a great idea is to pack stickers with the orders. It will not only surprise but also delight your customers. Along with the products your customer has bought, add a sticker that features your brand logo and message. It shows that you have put in effort to improve customer experience. Your customers are going to love that you have added an a fun freebie. The custom roll labels or stickers can be stuck on their laptop or some other item. This will pique the curiosity of people about your brand.

3. Brand the Packaging

The visual appeal and overall experience of your brand’s unboxing process hold significant importance. Make sure that you do not skimp on the details on the die cut roll labels. When your customers receive a new package in their mail from your brand, you would like to channel their excitement for sharing it on social media. Square roll labels are free advertisements for your brand. Thus, it is essential you get it right. Customized, detailed packaging is an excellent way to go about it. Rounded corner roll labels and stickers are an economical option to add charm to your promotional campaign.

Stick them on the wrapping, envelopes, or outside of boxes. The more appealing your packaging, the better the impression your customers will have of your products.

4. Create Limited Edition Stickers

Custom brand limited edition round roll stickers for special milestones or events can give your company a collectible feel. It will create a sense of urgency for your customers to secure them. This could be for anniversaries, holidays, or simply a part of a marketing campaign.

For instance, if you are launching a new product, you can create a personalized design that will be relevant to the product to create hype. Craft ‘coming soon’ oval roll labels to spark curiosity.

5. Create a Social Media Campaign

Social media is a strong marketing tool for your brand. If you encourage your clients to create organic and original content, you can be a winner. Customized rectangle roll label printing features slogans and hashtags, which are great for encouraging customers to post about your brand on their social media profiles.

You can also organize a giveaway by offering customers a sticker with every purchase. Encourage them to share photos of the sticker in use on their social media profiles to participate in the competition and stand a chance to win a prize. Also, you can send out free stickers to customers talking about your brand on social media profiles.

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