How to Stand Out with Your Custom Business Card?

By: Steve Morgan  |  Posted In: Business Cards  |  April 29, 2024

Often, business cards are responsible for the first impression you make on your target audience. Just as with any first impression, a business card has to stand out and set you apart from your competitors.

When you create an interesting business card, it is highly unlikely that it will get tossed. It will show your prospective clients that you should think about things differently. You have to care about the details and create high-quality business cards. An attractive design that communicates your brand salient, paired with high-quality stock images, and an interesting texture can make all the difference.

Here are a few ways you can follow to make your business card printing stand out from the crowd.

1. Add Some Color

Check out different colors for your professional business cards. Remember, white is not the only option you have at hand. You can get papers for your luxury business cards in different colors. With a certain brand pattern, you can take your business card to a whole new level. You can create a heavier-weight card with front and back in different colors. There is also the option to create a border with accent-colored paper in the center of two non-accent colors.

2. Go for Simplicity

The trick to creating effective clear plastic business cards is to keep it simple. Keep in mind that your business card is a snippet of details about you. So, you do not have to tell the entire story. All you have to do is inspire people to learn more about your business. This can be a difficult task to master when you stare at the blank side of the business card and try figuring out what you should put there.

The square business cards that you are printing should look pleasant to the eye. This means you need to achieve a balance between emptiness and design. Taking your business card to be like another piece of marketing material shows why simplicity is crucial.

For effective marketing, you should get your point across as succinctly as you can and avoid unrequired fluff, which takes away from the main message.

3. Use a Unique Material

There are different types of paper out there when it comes to making the right choice for business cards. Look for heavier weights of paper, which will make the card feel more stable.

You need to consider textured paper, too. In case your brand leverages unique textures, add these textures on one or both sides of the card. It is a unique method to grab the attention of the onlooker.

4. Turn It Into a Coupon

Another effective method to make your business card design memorable is to incorporate it as a dual-purpose coupon before sending it to the business card maker for printing. Utilize the back side to offer an exclusive deal reserved for cardholders, such as a 10% discount on their bill when they present the card during service.

Even if their immediate need for your services isn’t apparent, recipients will likely retain your card for future reference. This approach is particularly advantageous in sales or other industries where the primary goal is to generate leads rather than showcasing elaborate designs.