How to Use Postcard Printing for Your Business Marketing?

By: Steve Morgan  |  Posted In: Postcard  |  May 28, 2024

For a small business owner, coming up with inventive and new ways to market your business can be challenging. One of the best techniques is to raise awareness and increase footfall or sales to your business with postcard marketing.

Postcard printing is a great way to add information about your business, such as your logo, contact details, and hours of operation. In case you are ready to be creative, the way you use branded postcards can make a big difference.

Here are the top ways to use custom postcard printing to drive awareness and business.

1. Add a Promotion or Coupon

Whether a coupon for a freebie or a discount on their next buy, adding something promotional on the postcard is a great way to encourage your customers or clients to return. Beyond regular discounts, you can get creative with promotional postcards for customer’s birthdays or holidays. With a personalized postcard, you can encourage customer loyalty.

2. Add a Reminder

Make sure that you are leaving space on the postcards before you send them to the custom postcard printing services to remind customers of their next recommended service date or next appointment. Whether you are a pet groomer, hairdresser, or landscaper, a reminder postcard is an excellent way to keep your brand top of mind and remind clients of future appointments in style.

3. Share Some News

Are you opening your business in a new location? Or changing your store hours? If you are starting something new that you have to share with your target customers, go get attractive text and bold graphics for your custom postcard printing and mailing to grab maximum attention.

4. Introduce Your Employees

In case you have many employees at your small business, postcards are great for introducing them to your clients or customers. Add their picture on one side and some fun personal detail on the other. Whether you are running a retail shop, service-based business, or restaurant, customers are going love walking in, seeing a familiar face, and getting to know more about the employees who help them regularly.

5. Promote a Product

Develop a personal connection to the items you are selling with an informational folded postcards printing project. Let your shoppers know what is interesting and unique about a certain collection or product on one side of the postcard to encourage them on their way out even if they do not make a purchase. If you are packing an online order, you can include one of the postcards in the package. So, customers are going to receive something extra with their purchase.

6. Tell Your Story

Flat postcards are the ideal size for community important information about your business, such as your small business story. Share your origin story, brand values, or mission with customers for creating a personal connection. Through it, you can remind them about the person behind your brand.