Ideas to Market and Distribute Door Hangers

By: Steve Morgan  |  Posted In: Door Hangers  |  January 23, 2023

A simple door-hanger marketing campaign is the ideal way to kick-start your business’s growth. It is the kind of campaign that particularly focuses on demographic and geographic location. Many types of businesses can benefit from the campaign.

If your advertising focus primarily focuses on digital ads, you might be missing out on localized and focused marketing that door hangers might provide. Door hangers are tangible evidence of the business that prospective keep these marketing materials, refer it back to, and or give it to someone else.

Here are a few tips that you need to consider when you are planning on marketing and distributing door knob hangers.

1.  Decide on the Campaign Goal

You need to keep this in mind before generating door hangers. It is crucial to know the goals you would like to accomplish at the campaign’s completion. A few potential marketing goals are-

  • Generate more sales

  • Collect contact details

  • Increase email inquiries and phone calls about the company

  • Improve your profit margin by a specific percentage

When you decide on the final outcome, evaluate the results when you are done with the campaign, and decide what works and what has to be improved.

2.  Consider the Call to Action

The success of your direct mail marketing depends on the special coupons and discounts for a service or product, your door knob hanger should provide a call to action. Almost 40% of the success of direct mail marketing campaigns is decided by how well an offer is received by existing and prospective customers. Hence, it is crucial to include a call to action for the custom business door hangers.

You need to have a good plan in place when you are deciding to use a door hanger to market or promote your business.

3.  Create and Print a Design

The design of marketing material is a reflection of your brand or business. Thus, it is crucial to choose a template, which reflects your purpose and style accurately. Make sure that you consider these elements when you select your template for the plastic door hangers.

When you are designing door hangers, you need to follow a few tips.

  • Select 2-3 primary colors. Use the brand logo, packaging, or site for inspiration while choosing the colors

  • Keep things simple and use prints that will draw the attention of the readers to the call to action.

  • Select photos and graphics that the customers can relate to

4.  Decide on the Demographics

Before you start with the door hanger campaign, you need to consider the target audience demographic. You have to consider who is more likely to buy your service or product. Here are a few statistics you should consider when you choose relevant audiences-

  • Buying tendencies

  • Income level

  • Buying tendencies

  • Gender

  • Marital status and family

  • Hobbies

Research neighborhoods to learn about who falls under the demographic.