Importance of Printing Business Cards in 2023

By: Steve Morgan  |  Posted In: Business Cards  |  September 18, 2023

Have you launched a new business? It might be time for you to spread the word about the products or services you offer. Sure, you can post things on social media or get an email list but those won’t be as efficacious as adopting an old-school marketing tool.

One of the most effective ways to promote your brand with an old-school technique is to print business cards. It is the ideal thing to get your name out there. With business card printing, you can create a good first impression with prospective clients. What’s best is they are still not out of style.

Even if you don’t own a big organization, there are still multiple reasons to have business cards. Let’s find out how it can help you stand out.

  1. Professionalism
  2. In case someone is asking for your contact details, you don’t have to scramble around for pen and paper. It can make you look ill-prepared.

    A few people put luxury business cards on their smartphones but it is difficult to do it all day at a trade show. Phone batteries do not last forever. Thus, it can again make you look ill-prepared.

    If you give your clients a business card, you look more professional and prepared. When you have a business card, it tells your potential customers that you have experience with networking. It will tell them that it isn’t the first time.

  3. Ensures People Remember You
  4. This is an information-overload world. But we can only remember so much. We meet people on a daily basis. So, it can be difficult to remember the faces and names of people.

    It isn’t realistic to expect that every potential customer you are meeting will remember your name, phone number, and email. But your problem will be solved if you have plastic business cards. It can ease the pressure for both the distributor and the recipient.

  5. More Personal
  6. If you hand out business cards, you are actually handing out a physical extension of your business. The card is something that your potential customer can hold on to, feel, and touch. So, it ensures a sensory difference.

    Rather than staring at your name and contact details on a screen, next to dozens of other company’s contact details, the individual can check the information on the business card. The information appears in unique and different colors. So, the business card appears more personal since it is a physical object. It is real and is something that can be touched, unlike details on your phone.

  7. It is Still Relevant
  8. There is evidence that people still depend on square business cards. Look at the front desk of places you visit, such as dentists, doctors, etc, they all have business cards. Moreover, they keep refilling them.

    Not everyone like using their phones for storying everything or checking them when they have to look for something. In such cases, business cards can prove to be helpful. In fact, people still keep them in their wallets. So, you should order them from a business card maker.