Brochure is a versatile marketing tool. Even though they are considered to be traditional marketing methods, there are multiple ways to use them beyond leaving them at the reception area or handing them out at trade shows.
The impact of brochure printing extends beyond its regular role with the right strategy. Take a look at the innovative ways to use brochures.
1. Direct Mail Campaigns
Direct mail isn’t dead. It is more alive than ever when combined with brochure printing. Add custom brochure printing campaign to give a personalized touch to your message. A well-designed will tell your story and display your products more dynamically than a regular flyer or postcard. Moreover, your target customers are more likely to hold on a printed brochure than other forms of mail.
2. Welcome Packages for New Employees or Clients
Create a great first impression by adding tri fold brochure printing in your welcome package for your new employees or clients. Use them to introduce your brand value, culture, and products or services in a visually appealing, and engaging way. Their personalized touch will enable you to build a stronger relationship with your employee or client and help retain them.
3. Interactive Sales Guide
Transform your folded brochure printing into interactive sales guide by adding scannable links or QR codes. These will lead your customers to online videos, virtual tours, or product demos of your business. The hybrid approach will help in bridging the gap between digital and physical marketing, giving your target audience more engaging ways to interact with the content.
4. Exclusive Discounts and Offers
Folded brochure printing can act as delivery mechanisms for exclusive discounts and offers. You can embed tear-off coupons, event invitations, referral offers within the brochure. This will encourage your audience not just to read through the content but also take the desired action. If you create an urgency by providing a time-sensitive offer, it can drive immediate response.
5. Portfolio Display
Businesses can also use A3 brochure printing as mini portfolios. No matter whether you are a graphic designer, photographer, or architect, use brochures to demonstrate your best work. It proves to be handy as a leave-behind following meetings with potential clients. They serve as tangible reminder of your skills and talent. Moreover, the portability of A4 brochures serve as easy reference for clients to check at their convenience.
6. Event Programs with a Twist
In case you are hosting an event, whether it is a networking meet-up or conference, repurpose brochure as event programs. These brochures can include speaker bios, event schedule, or map of the venue. The multi-functional use of brochure gives it a longer lifespan. Moreover, the attendees of the event are more likely to hold on to it as a keepsake. It ensures your brand stays in their mind and they get back to you when they need your product or service.
7. Product Launch Announcements
Are you planning to launch a new product? Use brochures to do that. It is the best way to share information about the product with your target customers. Use them as catalogs that highlight specializations, features, and use cases.