It always seems like the holidays sneak up on us faster and faster each year. They also seem to bring the best out of people — everyone is filled with cheer, gratitude, and compassion. That being said, the holidays are a perfect time to connect with family, friends, customers, and future prospects. For this reason, your company should have a killer marketing campaign, since people base their buying decisions on their emotions. Marketers can leverage these feelings to engage with their customers on an emotional level and build trust and credibility. The holidays are always a popular time to market, so it’s important to put some thought into your campaign. As you must know, there is a lot of spending during the holidays, which means you want to get your customers to spend their money with your company, and not your competitors.
Check out these four marketing tips to use during the holidays:
Social Media Marketing
According to The Pew Research Center, more than ¾ of adults ages 18 to 49 use social media. This is an outstanding number of people with purchasing power. Why wouldn’t you want to use social media to market during the holidays? It is so important to take advantage of Facebook, Twitter, LinkedIn, and other channels your prospective clients are on. Using social media is the perfect way to engage during the holidays, especially when you can interact and track if this is successful for your company.
Tug at Their Heartstrings
This might seem like a no-brainer, but the most memorable and successful marketing campaigns rely on “tugging on your customer’s heartstrings”. It’s all about making the customer feel something, or having a lasting impression on them. A lot of the time, if you see an emotional ad, video, blog, or story, you are more inclined share it with others because you believe it will impact them like it impacted you. This is just another benefit to “tugging on your customer’s heartstrings” because they are likely to share with their friends, family, and co-workers, which could potentially be your new clients. This also shows that your company is kind-hearted, generous, and everything else positive a customer wants during the holidays.
Consistency is always important when marketing, but during the holidays, consistency across all channels is crucial. You want to create a consistent experience for your customers, no matter how you’re reaching them. During the holidays, people are filled with positivity and gratitude, and they will be expecting that from your company as well.
Storytelling still works, especially during the holidays. Storytelling sometimes is the best way for your customers to really connect with your company on a more personal level. Consumers are more likely to spend money with your company rather than your competitors when they feel they are a part of what your company is doing. This is also a way for your customers to get a firsthand account of what your company does for your employees during the holidays and prospective customers. For example, highlight a story when your company went above and beyond for a customer, just because.
Thanks for reading this week’s blog! To learn more about how to take your brand to the next level, contact us today. Happy marketing!