They say first impressions are everything. That is enough challenge in your personal life. But there is even more pressure when it comes to finding the right tone for your business.
Poorly designed business cards can immediately undo all the hard work you have done in building a relationship with them. People consider a business to be unprofessional when you hand them a bad looking business card.
So, when you are considering custom business card printing, here are a few mistakes you need to avoid.
Overloading the Card with Too Much Information
Typos and Outdated Contact Details
Ignoring Visual Hierarchy
Choosing the Wrong Fonts
One of the most common things to avoid with business cards is trying to add more information than is required. Even though it might be tempting to list every service or contact detail, overcrowding can have a negative impact on clarity.
A business card must highlight just the key information. Keeping it minimal, ascertains that recipients can easily find what they require without feeling overwhelmed.
There are only a handful of things that can make your business look more unprofessional than a spelling or grammar mistake, or a phone number that no longer works. It projects your business as careless.
Proofread the content of the custom shape cards very carefully. Read it yourself and then ask your colleague or friend to take a second look. In case you keep changing your contact details, order smaller print runs so you can update them whenever needed. Get a printed proof of your business card before you place a bulk order. This enables you to avoid embarrassing mix-ups.
A lack of structure makes even the most visually appealing card hard to read. If you don’t maintain a clear hierarchy, recipients may struggle to identify important details like your brand name or contact information. To make sure you don’t make this mistake with your custom shaped business cards, follow a checklist that prioritizes elements, such as name, logo, and contact information. Choosing the right font size and spacing can guide the eyes of your readers across the card.
Another important design choice is the font. When you are choosing the font for your business card, don’t forget about readability. Certain fonts might look pretty or quirky, but they are difficult to read. While other fonts might not be professional enough. Choosing a basic font ensures your recipients can easily access the important details without being confused about what the card says. Overly graphic or cartoonish font styles can have an influence on the perception that other people have about your credibility.
Equally crucial is the size of the font. If it is too small, it can be hard to read or decipher, while if it is too large, it can overwhelm the card. 10-point size is considered to be a good size for business cards as it fits enough in a small space or is large enough to read.
