In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers.
1. Digital Media Continues to Grow.
When asked about future investment in media:
2. Direct Mail is Still a Strong Choice.
3. Print Maintains a Significant Position in the Budget.
4. Personalization is Increasing.
5. Use of Direct Mail is On the Upswing.
Print makes good business sense.