In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers.

1. Digital Media Continues to Grow.
When asked about future investment in media:

 2. Direct Mail is Still a Strong Choice.

3. Print Maintains a Significant Position in the Budget.

 4. Personalization is Increasing.

5. Use of Direct Mail is On the Upswing.

Print makes good business sense.