Restaurants can be promoted through many means including posters, banners and flyers but all these have a limited shelf life where as bookmarks ensure promotion over a considerable period of time. Rack cards and menu cards are commonly used inside the restaurant but bookmarks are the best tool to bring people inside the restaurant. Here are a few things that you need to keep in mind while promoting your restaurant through bookmarks:
- Catch The Eye: Your bookmark needs to grab the attention of the readers as soon as their eyes fall on it. Try printing it in a brighter shade as brighter colors attract human eyes faster. Write a catchy slogan and have some food images on the bookmark which also makes it look attractive. It can also be in the shape of a spoon which will attract the eyes at the same time do half the publicity with it’s shape.
- Choose Books Well: All restaurants have a certain target group be it teenagers, middle aged people or the older generations. So while promoting your restaurant keep in mind the kind of books these particular age groups prefer and put your bookmarks inside those books which would be read by these age groups.
- List Specialties: Printing the name and address of your restaurant may not attract people. List out the specialties of your restaurant on the bookmark as this will act as a hook and ensure people are attracted towards your restaurant. Avoid placing a long list of specialties in the bookmark as it will make it look unprofessional. Printing the images of these specialties is also a good idea.
- Proximity: Try targeting those bookstores which are very near to your restaurant preferably within a block or two. This will lead to larger footfalls in your restaurant than distributing the bookmarks in a very far away store in the town. Draw a map and give directions from major landmarks around your restaurant. This will ensure that people are able to locate your restaurant easily much to their convenience.
Ensure that your well designed bookmarks promoting your restaurant are printed well and this is where a printer like PrintPapa will come in handy. They have over the years built expertise in all kinds of printing and designing services. They use the latest technology available in the printing industry to deliver high end results to the clients and exceed expectations. They undertake all kinds of domestic and corporate printing jobs including books, notepads, business cards, letterheads and other printed materials.
