Promoting a Business with Desktop Calenders

By: Shawn Nag  |  Posted In: Marketing  |  December 17, 2009

What is that one thing that people cannot do without on any given day of their lives? It is a calender. Everyone needs a calender and this is one of the reasons why a well designed desktop calender can go a long way in making people conscious about your business and services. Calenders, unlike many other marketing tools, cannot be read and forgotten as they are constantly in front of your eyes. Every time your clients see the calender they will also see the company logo and other messages that accompany it. Viral marketing is also one of the important aspects of desktop calenders. If your calender contains colorful pictures and good displays, then they can be seen by other people too, and the message of your brand will reach many others.  So, now you know the worth of this marketing tool and want to use this by creating a well designed desktop calender. The following suggestions will be of help to you in your quest:


  • Visual Statement – Create a strong visual statement through your desktop calenders. Using an unusual photograph on it is a good idea. You may also use a beautiful photograph that will symbolize your business goals in one way or the other. While designing the calender be sure to be different as that will make your business stand out from the rest in the crowd and people will definitely take notice!


  • Be Different – The desktop calenders can be given away to anybody you know, your clients, visitors, etc. A calender does not have to be expensive to grab attention. It has to be unique in its appeal. Using cartoons, beautiful landscapes, etc. will do the trick. While choosing the theme, it’s of utmost importance to keep in mind the taste of your clients.
  • Promotional Activities – There are many companies that offer attractive promotional competitions where photographs of the winners are featured in the calenders. These types of promotions are highly successful as most people crave for instant fame, thus, creating a buzz around the product.


Once you have selected the theme and all the plans are ready, it is up to you to choose the right printing agency that will be able to execute your work properly.

At PrintPapa we offer 2 sizes for calendars:

  1. Large Calendar: 8.5×11 – folded size – hang size is 11×17: No. of pages 28 for a 12 month calendar.
  2. Small Calendar: 8.5×5.5 – folded size – hang size is 8.5×11: No. of pages 28 for a 12 month calendar.