Reach a Broader Consumer Base Through Translation Services

By: Shawn Nag  |  Posted In: Marketing  |  September 17, 2009

So you had been wondering how to get those Chinese folks read your new recipe cook-book without forcing them to learn English first? Or had you been trying since ages to promote your solar-fueled motor to the German auto-owners?


Translation services are the best solutions to promote your business in uncharted territories, especially, if the barriers are linguistic. If language is a problem, translation is a solution! Not only do these services help make your company pitch their products or services to consumer bases who have not been approached as yet, but also helps improve sales multi-fold.

Why? There are plenty of reasons that help highlight translation services as a great way to develop the potential of your businesses or service.


  • The consumer base increases naturally, which results in a greater potential for lead generation and sales.
  • In this time of the economic downturn, turning to nations that are not yet afflicted by the downturn (Japan for instance) can greatly help your faltering business.
  • Translation services are only required when you need to market your services to a consumer base hitherto left unexplored. Unlike memos and notices, which can be translated by anyone who knows the concerned language, marketing material should always be handled by a professional translation agency. Literal translation of your original sales copy or fliers can be devastating to a marketing campaign’s effectiveness.


  • Translation services also help fare better in face of competition from other international companies dealing with the same services or products.
  • Translation also endears and familiarizes the consumer with the service or product better, providing a better chance for actual sales pitch to be delivered with a positive output. offers translation services that can have your marketing brochures, documents, and other necessities translated into a host of languages. This includes translation services offered in Korean, Chinese and even Japanese.


With such lucrative advantages waiting for your enterprise at the other end of translation, do not delay further. Invest in translation services for your marketing campaign and reap rich dividends, even in this era of economic slowdown!