Reinventing the Banner

By: Nick Dillard  |  Posted In: Marketing, New @PrintPapa, Tips & Tricks  |  February 14, 2012

Anyone that has been to a trade show or convention can tell you that they’ve seen the vertical banners and Banner Stands. The truth is, times are changing and people are finding new and creative ways to use the Banner Stand. When you think about it, they are a little more versatile than your conventional horizontal hanging banners. Why, you ask? Well, imagine if you will 2 store fronts. Store A has a hanging banner that stays stationary and never moves. On the other hand, store B has a Banner Stand that they can move around daily and even place further away from the store to gain more viability. Store B is able to bring their banner inside  as well and use it for in-store POP (Point of Purchase).  Don’t misunderstand, the conventional banners have their place, but the banner stand is an excellent way to reinvent the banner. Book signings, art displays, birthdays, special events…the list goes on and on.