Networking is a crucial part of your business. So, one of the first things you should do when you meet someone is to hand out your business card. The worse thing is to be unprepared but the second worst thing is not having a card that is memorable.
Here are some creative ways to make your business card stand out.
1. Use Unique Material
There are different kinds of paper out there and yet a majority of business card printing services use a standard white card stock. Try checking out heavier weights of paper, which will make the business card feel more stable.
You can consider textured paper, too. In case your brand already leverages exclusive textures, using these textures on both faces of the card is a great way to grab the attention of the audience.
Professional business cards have come a long way and so, you can go beyond paper, cotton, plastic, leather, wood, and also metal.
2. Add Some Color
Check out luxury business cards, too. White is not the only option. Papers come in different colors and a subtle brand pattern can be a trick for elevating the card and taking out to the next level.
Another idea is to combine 2-3 different colored paper together. Get a heavier-weight card with a different colored back and front, or create a border with accent-colored paper in the middle of two non-accent colors.
3. Try Out Different Dimension or Shape
All business cards do not have to be of standard rectangular shape and size. Give it a rounded edge, experiment with a square card, or create a custom shape. The shape can be punched or cut out to give it a textured edge. Bonus points if you are incorporating the shape of the logo and the element of the brand in the plastic business cards.
4. Give It a Unique Texture
Adding texture to your square business cards with printing techniques or unique papers can elevate the design. When you emboss the company on the back of the card.
When embossing the company logo on the back of the card or using letterpress engraving is an excellent way to make the card feel different in the hands of your potential customers and stand out against smoother cards. You can add another dimension to the cards through 3D design elements, such as raised logos, 3D texture, and card that folds. Test out the techniques in smaller batches before mass printing to make sure that the new texture is just what you are looking for.
No matter which route you go, a unique element has to be purposeful and connected to the brand elements in the industry. The card needs to come across as well throughout and not be confusing. Send out the right content to the business card maker for printing.
