Regardless of how well designed your flyer printing is, it won’t be effective if you are unable to get it to the right people. Sure, good design and content is crucial but you should also have a good folded flyer design strategy. When the right strategy, you will be able to reach out to your target customers effectively.
So, here are the top flyer distribution strategy you can use for your business.
- Person-to-Person
One of the most common strategies is person-to-person. It is a proactive approach leading to high customer engagement. Often, we find it difficult to say no someone handing out a die cut flyer. It is a personal approach and will help your customers relate to your business.
- Business-to-Business
It is good to foster a good relation with local businesses that are relevant to your businesses. You should make a deal that will be beneficial for you, as well the business you are working with. A good strategy is to place your flyers at the checkout counter.
- Door-to-Door
In case you have a local business, you can send out flyers within the community. The best way to do this is to distribute the flyers door to door. So, go around the neighborhood and drop rectangle flyer at the target customer’s doorstep. You can also drop them at their letterbox.
Even though the method is affordable, it might take a lot of time. It is an ideal strategy for local promotion as it might be truly difficult to cover a big region.
- Leave a Stack in Public Places
Place a stand or rack of printed flyers in a public area experiencing a lot of footfalls. But this approach is less aggressive and primarily depends on the content, design, and presentation. Leaving it in high traffic area means your flyers are sure to be noticed but there is a little risk that your flyers might be destroyed.
You can leave then in bus terminals, lounges, or train platforms. The flyers will them serve as excellent reading materials while they wait.
- Elevator Pitch
There is nothing more boring than being in an elevator alone. Business can take advantage of this and save people from being bored by offering flyers. It is a unique way to distribute flyers. Leave them in the elevator for your target audience to read. This way the flyers are sure to get the attention they deserve.
- Direct Mail Marketing
If you are looking for a quick flyer delivery, you should mail the printed flyers to the address of your customers.
It is an excellent strategy when it comes to promoting your brand beyond a certain area.
Here’s how you can go about it-
- Collaborate with a mailing house that specializes in delivering flyers
- Mail the flyers all by yourself
- Choose a shared or exclusive delivery plan
- Multi-Drop Distribution
When you plan to target customers in a certain area, insert the customized flyers within local newspaper or magazine. This is how the flyer will be delivered with the subscription. It is an effective strategy. However, you might have to spend a little more on this strategy.
Bottom Line
Flyers can be an excellent marketing tool for your business. Make sure poor flyer printing distribution strategy get in the way of what they are capable of. So, decide on the best way to send them out.
