If you are planning to print a book that contains all information about your business, you need to make sure you are printing it right. When you are printing a book, you have to make sure that it gets the customers to respond.
With book printing, you can share every detail about your business with your customers, clients, or employees. You can use it to announce new products or services. But distributing the books is not the only thing you should take care of. If you don’t print it right, it can leave a wrong impressing and might lead to a loss of sales.
Here are some of the tips that you can consider when you are choosing custom book printing for your organization.
1. Know More About Your Readers
Before you move on to spending time planning and writing your book, you should know about your readers. You should try to find out why your customers should do business with you. Moreover, it is also crucial to find out what your business can do for them and what problems you can solve for them. If you are aware of the answers to these questions, ask. You can conduct a survey to learn about it.
2. Choose the Right Font
When you are planning to print a spiral bound book, make sure that you choose the same font that is used by the brand logo or in other promotional materials. It helps in maintaining consistency. This will go a long way in differentiating your brand from others. The choice of font and color has to ascertain that the copy is legible.
3. Use Graphics and Headlines Your Audience Cares About
An average is going to take less than 5 seconds to take a look at the cover of the book and decide if they want to read it or not. In case the graphics or headline on the brochure cover are boring, a few recipients are going to consider opening it.
When you write the headlines for the perfect bound book printing, you need to ensure that it is informative. If you don’t make it attractive, your readers might not be interested in your organization’s development.
4. Use Bullet Points
Readers tend to skim through content to search for relevant information. So, you should include bullet points. It makes it easier for your readers to know everything you have to say. The fact that it is easy to read will generate interest in readers and will guide them to the action you would like them to take.
5. Use Only High-Quality Images
Visual representation is an easier part of book printing. So, you should not overlook it. Images are only going to make your book look more attractive but will provide you with an effective way to convey your message. When you are done choosing the right image, you need to ensure that the resolution is high and won’t lead to pixelated images. The overall design and quality of the book will have an impact on the brand.
6. Use Coating and Paper Stock
Consider the paper stock your book is printed on. You should also take the coating into account. For a majority of the customers, your paper stock and coating can impact the perspective your customers have for your business. a book on thicker paper stock and matter or glossy coating can be taken as more upscale than thinner stocks.
7. Focus on Readability
You should not make it difficult for people to read the book. Gray letters on a white background or dark letters on a dark background can make the book difficult to read. Similar is the case with loads of text and small types. Break up the block of type with white space and headlines.