Are you searching for an efficacious way to promote your business? Direct mail might be the ideal choice. But do you have an idea about to use it effectively?

In case you are considering taking advantage of direct mail marketing, this guide can provide you with the required information.

What is Direct Mail Marketing?

It might be obvious that many tend to confuse direct mail marketing with email marketing. These two are completely different advertising techniques.

Direct mail printing is any physical correspondence a business sends to its customers. It includes direct mail printing and mailing to gain more customers.

On the other hand, email marketing is a digital marketing initiative.  

Benefits of Direct Mail Marketing

Direct mail postcards offer unique advantages for small business owners. Check them out.

1. Encourages Interaction- Emails might be convenient but they do not encourage people to take action, even if they have an attractive CTA. The same can’t be said for EDDM postcards. They have a response rate higher than that of email.


2. Memorable- These days we are flooded with online ads and emails. Digital marketing is much faster the conventional marketing channels as it enables businesses to reach out to a wider audience at a lower price. But customers can check an online or email ad and simply throw it out of their minds. A direct mail brochure, on the other hand, can be more memorable.


3. Gets Creative- Creating a folded postcard mailer gives you the chance to be creative. There are several direct mail options- pamphlets, coupons, postcards, brochures, etc. Moreover, you can engage with your customers and come up with more personalized content. Even a small thing like selecting an envelope will offer you many possibilities.


4. Targets Wider Demographic- In case that part of your target audience does have access to email or social media, a direct mail marketing campaign is the ideal way to reach out to them. Combining your efforts of direct mail with digital marketing efforts can ensure better returns for your business. It will help you turn more potential customers into more loyal customers.                   

Types of Direct Mail Marketing Materials

There are different types of direct mail marketing materials.

1. Postcards- Postcards are a full service EDDM. It is a simple and quick way to grab attention. No matter whether you are adding an image, quick quote, or CTA, a postcard can be easily personalized.
2. Catalogs- These are aesthetically pleasing and effective pieces of direct mail advertising. Catalogs feature vivid images, have enough space, and can be used to share accurate product and service information.
3. Letter and Envelopes- When you are sending crucial and sensitive information to clients, employees, stakeholders, or prospects, you can use letters and envelopes. It can help with brand recognition and showcase professionalism.
4. Self-Mailers- It is highly likely that you have received a self-mailer in your mailbox at least once in your lifetime. Self-mailer is a kind of direct mail format that does not require an envelope. They are like postcards but bigger, as variable data is printed on them.