Tips to Create Brochures for Special Events

By: Shawn Nag  |  Posted In: Marketing, Tips & Tricks  |  January 7, 2010

There are so many people that think that brochures are just for general advertising and can be used as a public relations tool too. But the true fact is that using brochures for special events is the best utilization of this marketing tool. So, below are a few tips that will help you get the best results out of your brochure marketing for events such as presentations, holidays and conventions.


  • Conventions: This is a great event to promote your business image and promoting your services to the clients. Attractive colored brochures are highly popular for such conventions. These brochures should carry all the required information about your business. The content for the brochures to be distributed in a convention should be both general advertising and public relations based. There should be equal amount of information given about the company as well as some of its best products. The brochures should be given to the business partners and some of the targeted customers.


  • Presentations: You can also get a 4 page colored brochure printed for presenting a report or for your project proposal. The brochures act as a complimentary reading material that will clarify the points discussed in the presentation. These are more public relations oriented as they are used to impress people and get them glued to the report that you are presenting.


  • Information Campaigns: If you are running an awareness campaign of any sort then the tri-fold brochures can be used effectively for this purpose too. These materials are generally advertising based and use cheap paper that is loaded with information of all sorts about the campaign and vital information about the company. But using the right printing services is anyways important as the texts should be distinct.
  • Employment: Brochures can also be used to find new employees for a company. The content for such brochures revolve around how good a company is and what are the benefits of working in the said company. These brochures are printed using the best printing services as they have a lot of public relations messages and are made with an intention to get the best human resources for a company. The brochures also include application forms for the desired candidates.

As you can see that brochures can be used in many ways than one beyond advertising purposes, it is important to use the best printing agencies. PrintPapa is a renowned printing agency that uses the best technologies in the industry to get the desired print quality.