Envelopes are not just a office stationary anymore. Smarter business organizations have realized this long back and have turned their envelopes in to a marketing tool. This does not involve any extra cost at the same time has a wide reach. To act as a promotional tool the envelope has to be more than the traditional protective cover for letters and documents. Here are a few things that you can do to add punch to your envelope:
- Do it in Color – Traditionally white has been the favorite when it comes to envelope color. However there are no rules which prohibits from using other colors. You can use some bright shades of color attract the eyes of your recipient. You can also try a few gradients to make it look more attractive.
- Play with the Flap – Although envelopes have a single flap which opens upwards or on the sides you can try a few creative ideas. You can play with the flaps and divide them into two parts. If you plan to deliver the envelope by hand you can also stick a small creative button on the top of the flap to make it look creative.
- Add Shine – Once your envelopes have been printed you should ask your printer to add gloss or other shiny elements to it. This will make your envelope standout among a crowd of envelopes. You need to make sure that your envelope is printed on high quality paper for this purpose.
- Use Texture – One good idea to add punch to your custom envelope would be to have a texture paper. This isn’t used very often other than in the case of greeting cards. This will act as a huge attraction to the recipients and immediately impress them.
- Images/Graphics is Must – You can ensure that your envelope packs punch by printing images and graphics on the top and the back of the envelope. This is the idea in case you want to promote some of your products through the envelope.
A good envelope will always be the result of good printing. You need to make sure that your envelope is printed from a professional printer like PrintPapa. They have expertise in handling such jobs and have delivered high quality printed results to their clients. They are experts in printing brochures, labels, notepads, rack cards, letterheads, greeting cards, calendars etc. They offer the best cost to quality ratio and over the years have built a list of happy and satisfied clients.
