Postcards are an inexpensive, tangible, effective, and memorable form of direct mail marketing. Adding a human touch to your marketing strategies is a smart way for attracting more prospects and increase your customer base. There is no better way to do it than choosing postcard marketing.
Even though present-day marketers are inclined towards digital marketing channels, there is no denying that this direct mail marketing piece works great. They provide a nostalgic experience to your customers and can increase engagement and drive responses.
Online marketing strategies might seem to be affordable and easy to organize but postcard printing can beat it any day. Marketers use modern technologies to conduct fully automated, personalized postcard marketing campaigns- effectively and easily.
Direct mail postcards can help promote the products and services you are offering, inviting prospects and existing customers to events, improve brand images, announce giveaways and offers, and more. They help brands cut through the digital noise and provide a personal and calm experience to the recipients. Thus, you can reach out to them directly and send out your message in a better way.
Here are the things you can do with custom postcard printing.- Making Announcements
- Refresh Cold Leads
- Reward Customers
- Welcome New Customers
No matter whether you are opening a new franchise or there is an upcoming discount sale, you can use postcards to make such announcements. As postcards are concise and compact, they will highlight the details of the announcements well. In case you are promoting an event, you can add the date, venue, and time. Similarly, when it comes to the sales time period and giveaways, it can be communicated through postcards. These make the details stand out and grab the attention of your attention.
You might have a long list of cold leads that you trying very hard to convert and your online customers might be abandoning their carts. So, it might be time to recover the cards and process the leads into hot ones. Postcard printing and mailing with attractive offers can help attract prospects who are not responding to your messages on any other channel or have left the cart without completing checkout.
Send out promo codes and discounts to your loyal customers. You can categorize long-term customers and reward them with multiple loyalty programs. Marketers can promote these programs through postcards that they are printing through postcard printing services and repeat business from it. This helps in expressing your appreciation towards your loyal customer base and persuades them to you more business. Moreover, it’s good practice to send out thank-you postcards to your existing customers and make them feel special to choose you over and over again.
The first impression you make on your customers matters a lot. Hence, you need to ensure that you are greeting your new customers. Many marketers send onboarded folded postcards to their new customers to build trust. Flat postcards for new customers can also form robust company-customer relationships.
FAQ
What Sizes of Postcards are Available?You can design your custom postcards at PrintPapa in our predetermined sizes or use custom dimensions.
Can I Print Double-Sided Postcards?Yes, you can create your own postcards with full-color or black-and-white on the front, back, or both.
What Paper Stocks are Available?As a premium online printing service, PrintPapa’s postcard is available in a wide range of paper stocks, including uncoated and coated.
