Tips to Write for Your Brochure Printing Content

By: Steve Morgan  |  Posted In: Marketing  |  January 26, 2022

Brochure printing still has a crucial role to play in an effective marketing strategy. A brochure that is professionally created builds brand credibility. But when you are writing the brochure, you have to pay attention to its content.

Here are a few tips you can follow to write for your custom brochure printing.

  1. Create an Outline

Brochures vary in length and content. However, they usually have a standard format-

  • The front panel contains the logo and the headline

  • The inner panel includes details about the product or service

  • The ultimate panel contain call-to-action and contact details

Before you start to write, identify the target customers, including gender, age, income, location, challenges, and interests. These drive the language, tone, and content of the custom brochure printing. Don’t forget to consider the level of understanding your prospective customers already have about the topic.

  1. Create an Attractive Headline

Make your headline attractive enough for your potential customers to pick up the folded brochure the moment they see it. The headline is the element that can make or break your brochure. Don’t use a headline that doesn’t tell anything about the brochure’s content. Also, avoid keeping it vague.

Include powerful words in the brochure, such as ‘easy’, ‘free’, ‘quick, etc.

  1. Use Simple and Concise Language

Your brochure needs to focus on a single product or service. For instance, in a tri fold brochure, there is space for up to 450 words. So, keep it short. After writing, edit your content to include only the relevant information. Don’t forget to leave room for images and white space.

Big chunks of texts might look intimidating. So, break the text using subheadings. Don’t use more than a couple of paragraphs under the subheading.

  1. Use 1-2 Typefaces

Make sure the typefaces you are choosing are easy to read. Also, it has to be consistent with the branding.  You can use free tools to choose a complimentary font printing. Choose the font size, color, and spacing with readability in mind.

  1. Give Your Readers a Reason to Store the Brochure

Include a handy reference in the brochure to make sure your readers don’t throw them away.

A few references you can include are –

  • A cheat-sheet for homebuyers in your region

  • A map of the town with the best attractions

  • A list of student scholarship

Also, when you get A3 brochure printing or A4 brochure printing, make sure you focus on the paper quality. High-quality glossy paper will help in creating a good impression of your brand.

  1. Include Call-to-Action

The goal of a custom brochure is to persuade your target audience to take a certain action. So, add a call to action to the created brochure.

Place it at the bottom of the panel along with your contact details. For boosting the response rate, provide incentives, such as free products or promo codes.

Bottom Line

When you are done writing the content of your brochure printing, proofread and double-check it. Before you send it for printing, make sure you check the contact information and logo. Also, check the details you might have forgotten to include.