Originally brochure was a marketing material solely associated with the educational institutes, but nowadays it is used by all sizes of business – whether small, medium or big. Brochure is often the first impression that a potential customer makes about a company. If they are well crafted and designed then they will create a positive impression in the minds of the potential customers. With the proper utilization of a brochure you can convert many potential customers into your customers. But in order to get success with the promotional brochure the designing is very important. Whether you want to perform the designing tasks yourself or hire a graphic designer with a lot of expertize, you should know the basic brochure design elements. By having such a knowledge you will ensure that your brochure designing budget does not go a waste. You can also hire the services of the best designer if you are able to ask him/her pertinent questions learned about the brochure design elements. If the designer is not able to answer some of the pertinent questions then it is time to move on. Below are some of the important elements of brochure design.
- Uniqueness: Any brochure should tell the readers something unique which differentiates your company from the rest of the crowd. Uniqueness starts right from the way your brochure is designed. Ask the designer from where he/she gets the design inspiration. If the designer says from businesses in the same sector as yours then it could be a red flag. You will not like to get a copy of your competitors brochure design.
- Simplicity: Cluttering the brochure with heaps of graphics and texts because you have space does not make sense. A brochure should contain only the most relevant information such as the testimonials and benefits. The information, however, will vary according to the function and the audience of the brochure. Ask the designer which design elements can lead to a good brochure design. Remember, lots of images and big texts in various colors can make the brochure hard to read. So if the designer recommends these usages then it is better to move.
- Resolution of Images: Question the designer on what types of images he/she is planning to use. If the designer is planning to use stock photos make sure that these have high resolution. If low resolution images are used in the brochures they will look blurred and unprofessional. Even if the rest of the brochure looks great, the blurred images will diminish its appeal significantly.
- Choice of Colors: Use of colors can evoke the right mood that you want the customers to have when they see the brochure. The brochure color should compliment the logo and the colors used in the company name. Ask the designer on the color he/she intends to use. If the designer intends to use the color that corresponds with the logo or the photos used then you are hiring the right professional for the job.
You should also make a careful choice of printing service provider. Only the most experienced printing agencies such as PrintPapa will be able to provide the highest quality of brochure printing. PrintPapa has wide experience in printing different types of promotional materials such as booklets, posters, banners, postcards, letterhead, flyers, NCR Forms, etc.