Why Does Direct Mail Marketing Still Work?

By: Steve Morgan  |  Posted In: Direct Mail Marketing  |  December 26, 2022

Even though many businesses take direct mail as an outdated marketing technique, it is still more relevant than ever. There are many reasons why businesses are still using direct mail.

Many businesses fail to take advantage of direct mail marketing due to the growing popularity of digital marketing in recent times. But the reality is direct mail printing and marketing can have a significant impact on your marketing campaign. Hence, you get more leads and generate more revenue.

Here are a few reasons why direct mail is still relevant for your business.

1.    Easily Reaches Individuals and Households

Direct mail marketing is the quickest method to reach out to individuals who are interested in your service. With this, you can reach out to the right demographics on the basis of specific divisional criteria. There is no limit to the outreach you can achieve through full service EDDM.

Even though people might believe that direct mail is a thing of the past, the reality is many are still influenced by these materials. It gives you direct contact with prospects and helps in influencing their buying decision better than digital marketing.

2.    It is Tangible

Direct mail postcards are a physical form of marketing media, allowing recipients to hold them, unlike digital marketing materials. Hence, they experience of touching and opening direct mail makes it more memorable.

So, you design the EDDM postcards to include the brand and marketing message in an appealing manner. Your direct mail pieces will then stand out among the ordinary junk that people are likely to throw out. EDDM’s tangible nature makes it more likely for them to garner attention in comparison to emails in the spam folder.

3.    Provides More Chances of Engagement

Since it is less common and more personal, people will remember the folded postcard mailer over a longer period of time. People take time to read through the mail and sort through it. These pieces encourage them to react more to it. Detailed direct mail printing can provide more information and an effective call to action in comparison to digital marketing.

4.    More Personal Touch

Often, digital marketing lacks sense of personalization. In emails, there might be tiny errors in personal details. A direct mail brochure or postcard tend to be more personal since the target receives them directly. The colored piece appears more inviting.

Moreover, a business puts in more effort to design and create these marketing materials. This is more likely to impress the recipients than a simple email.

5.   Makes You Appear More Trustworthy

In every marketing campaign, it is important to gain the trust of the customers. So, you have to make sure that your marketing materials can help. People prefer direct mail pieces since they appear to be less suspicious than digital marketing. With time, more and more people have started disregarding what they are seeing online. Thus, businesses have to look for other ways to gain the trust of other customers.

Direct mail gives you a way to gain the trust of your potential customers. The legitimate mail pieces appear like you have put the effort in them.