Why Should You Include Custom Calendar Printing in Your Marketing Strategy?

By: Steve Morgan  |  Posted In: Calendar  |  June 12, 2023

A promotional wall calendar is one of the most effective marketing tools. It contains the brand name, logo, pictures, and other required details. A calendar is a sequence and chart of pages showing the months, weeks, days, and special events/holidays of a particular year.

There are many reasons to use calendar printing for your next marketing strategy.

1.     Make Useful Gifts

Calendars are a well-received and practical gift. Often, people are ready to pay a premium for some products. When you choose custom calendar printing, you are giving them year-round gifts. Almost everyone uses a calendar to keep track of crucial events and dates. Since they are useful, your customers will use them. Many refer to them regularly, exposing them to the company regularly.

2.     Offers Excellent Branding

Wall or desk tent calendar are impressive branding tools since receivers refer to them on a daily basis. Every time customers look at the calendars, they will notice the company logo, name, and brand message. Hence, you are the first company that will come to their mind when they need what you are selling.

3.     Great Conversion Process

A good calendar design is to be shared and when your customer displays the calendars proudly, they can easily become talking points. Thus, your calendars will reach out to your customers and also their colleagues and peers. The best type of advertising for any business is word-of-mouth.

4.     Easier to Distribute

You can directly mail calendars to a particular audience, hand them out to customers in your store, place them in strategic locations, and visit your customers with calendars in hand, such as grocery stores, restaurants, and other public places.

5.     Insert Other Marketing Materials

Calendars can be delivered easily with other promotional items, such as brochures, flyers, or business cards. Hence, it increases the number of marketing items a customer has with them, exposing them to more in-depth details about the brand. You can place them in strategic locations, such as grocery stores, restaurants, and other public areas.

6.     Enables Target Marketing

You can improve your calendar’s return on investment while reducing your investment by targeting your customers. As a business, you can send out calendars to a targeted mailing list and hand them out just to the best customers and place them in strategic locations and places that are frequented by customers or potential customers.

7.     Affordable Choices

The initial investment needed to print a magnetic calendar or wall calendar might appear to be higher than other marketing materials. They have a high perceived value and are still very economical to produce. You have complete control over who gets a copy of the promotional calendar. It lets you customize the marketing message to the interest and requirements of your specific audience. If you are launching a new store, you can use a save the date calendar, at a minimal expense. They are one of the most affordable promotional items.