What Does it Take to be a Successful Entrepreneur?

Many books and articles are written by and about successful entrepreneurs, with great information about what it takes to succeed. If it were possible to distill all of that information into a few words, it might be this: Being a successful entrepreneur really just boils down to solving problems and being resilient enough to find [...]

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Date: 27th January, 2012 | Under: Marketing, Tips & Tricks | No Comments

What Are Your Product Photos Saying?

  If a picture’s worth a thousand words, have you ever thought about what your photos are saying? We live in a visual age, where images surround us. Whether on your website, marketing materials, billboards, or ads, the photos you choose to represent your products and services are very important. Here are a few tips [...]

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Date: 24th January, 2012 | Under: Marketing, Tips & Tricks | No Comments

Will the World End in 2012?

There are doomsday predictions that say the world will end this year. We won’t be able to validate those predictions either negatively or positively until this time next year (if there is a next year!). But one thing is certain: Sadly, 2012 will be the end for some businesses. While going out of business is [...]

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Date: 23rd January, 2012 | Under: Tips & Tricks | No Comments

An Internal Newsletter Your Team Will Love

  While newsletters are a great way to build relationships with customers, many companies overlook the team-building opportunity an internal newsletter offers within their own doors, as well. Internal newsletters are a great way not only to learn more about colleagues, but also to keep employees informed about company news, events, and other important announcements. [...]

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Date: 17th January, 2012 | Under: Tips & Tricks | No Comments

Actually…Bigger is Better

It’s a fact that for printing, large format is the only way to go. Well, not the only way. Let’s be honest. However, if you want to make a major statement in a major way, then it is indeed the only way to go. We aren’t talking about 3ft by 10ft banners here (nothing against [...]

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Date: 13th January, 2012 | Under: Fun Stuff, Tips & Tricks | No Comments

Creative Coupon Offers

It’s an age-old debate. Which is better: percentage off or dollar-off coupons? There is no right or wrong answer, since both options can be very appealing to consumers looking to save money. Here are a few creative offers for your next coupon campaign: Offer the best of both worlds with a coupon such as: “$15 [...]

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Date: 13th January, 2012 | Under: Marketing, Tips & Tricks | No Comments

7 Rules for Prospecting in 2012

  The best way to not only survive the recession but to actually thrive in it is to bring in new clients and new business. Growth is possible, even in this economic climate. The lifeblood of all businesses is gaining new clients. Acquiring new clients is challenging enough in any environment, but especially today. The [...]

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Date: 11th January, 2012 | Under: Tips & Tricks | No Comments

3 Simple Steps to Marketing Success in 2012

  Marketing for businesses can fall into several categories. Marketing that’s too complicated can lead to never getting it done, while marketing that’s ineffective can lead to its early demise. Neither of these scenarios helps a business achieve the ultimate goals for successful marketing: leads and sales. Fortunately, effective marketing does not need to be [...]

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Date: 9th January, 2012 | Under: Marketing | No Comments

Making Connections

Inside every human being is a desire to connect in real and tangible ways. This desire for connection permeates everything we do and every decision we make: even our decisions of what to buy and when. We respond to ads because we connect with them somehow. A spokesperson, scene, or catchphrase resonates with us and [...]

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Date: 3rd January, 2012 | Under: Tips & Tricks | No Comments

Time for Some Year-End Decluttering?

  A cluttered desk is said to be the sign of a cluttered mind. (I’ve also heard that a clean desk is the sign of a cluttered drawer, but that’s another story.) In any case, clutter can lead to confusion, and confusion can lead to poor results. So like that desktop (or desk drawer), an [...]

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Date: 30th December, 2011 | Under: Tips & Tricks | No Comments


 

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