Whats The Difference Between Raster & Vector

Computer graphics can be created as either raster or vector images. Raster graphics are bitmaps. A bitmap is a grid of individual pixels that collectively make up an image. Raster graphics are basically images created from countless tiny squares to generate one large picture. Each square, or pixel, is coded in a specific hue or […]

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Date: 16th February, 2018 | Under: Marketing | No Comments

Poster & Banner Design Guide

Posters & Banners are the most affordable means of advertising and most businesses don’t have a dollar to waste. What’s more, signs are always on the job for you, advertising 24 hours a day, 365 days a year. When you are designing your sign; you should always utilize the resources of an experienced sign professional. […]

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Date: 15th February, 2018 | Under: Marketing | No Comments

What Is The Guideline To Proof Properly?

Ok, so let’s say you’ve received a PDF Proof…what now?? Below is a checklist of items to follow: If the proof is sent by email i.e. PDF Proof, then print it out on your laser printer and then proof read it, rather than proofing on the screen. There is less chance for distractions and it is […]

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Date: 6th February, 2018 | Under: Marketing | No Comments

Send THANK YOU Cards To Stay In Touch With Your Customers

How do you thank your customers for giving you business? Do you simply write a small note below the invoice? Or do you feel that the quality of your service is enough to impress the customers? One thing should be said in this respect, you are not the only good service provider in your niche […]

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Date: 5th February, 2018 | Under: Marketing | No Comments

Tip – 7 Tips for Marketing using Direct Mail Postcards

Summary: To get smart tips on direct mail marketing, kindly keep reading this article. Despite the market being flooded with so many forms of online advertisement mediums – Google Adwords, Facebook Ads, Twitter promotions etc. people forget about the simplest form of marketing that is direct mail postcards. I have been using this method to […]

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Date: 23rd January, 2018 | Under: Marketing | No Comments

Tip – How To Prepare Mailing For EDDM Retail

Every Door Direct Mail – Retail® service from USPS® is an efficient and affordable way to reach every customer in your neighborhood. Using the USPS EDDM online tool helps you locate your target neighborhoods and shows you how many customers you can reach. To get started… Step 1: Log in or Register If you already use Every […]

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Date: 19th January, 2018 | Under: Marketing | No Comments

Tip – How To Properly Count Pages For Your Book/Booklet

What is a page? In this example, let’s say you’ve called or emailed us about a 9 page catalog project you’d like to get printed. The problem is that the word “page” is subjective in the sense that, people use the same term to refer to different things. These are the 3 most common definitions […]

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Date: 18th January, 2018 | Under: Marketing | No Comments

Tip – What Is The Letter Visibility By Distance For Posters Or Banners?

Ever wonder if your text size is too small for traffic to be able to read your message? Most folks either cram too much small text or overcompensate and enlarge the text too much. Luckily, you found our Letter Visibility Chart to help you determine the best size for your text based on distance you […]

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Date: 12th January, 2018 | Under: Marketing | No Comments

Tip – Direct Mail Service Checklist

Direct Mail Service Checklist Format it correctly: Download our (Excel or CSV) template & format your addresses as shown below: Name it “mailing.xls”. Save the file in Excel (preferred) or CSV file format. Upload this address file along with your artwork after you place the order. The Address block on your postcard should be white and is as per the USPS guidelines shown below. Make […]

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Date: 11th January, 2018 | Under: Marketing | No Comments

Tip – PMS Printing Overview

       1a – What are PMS Colors? PMS or Pantone Matching System is a specific brand of inks used for color matching. The process of using PMS colors in generally know as Spot Color printing and are a way of printing without the use of 4 Color Process Inks (CMYK – Cyan, Magenta, Yellow, […]

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Date: 10th January, 2018 | Under: Marketing | No Comments


 

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