Monthly Archives: December 2011

Marketing Takes a Holiday

Posted In: Tips & Tricks  |  December 27, 2011

  If you’re planning a winter getaway or are already thinking about a summer retreat (and really, who among us isn’t thinking about summer already?), here are a few ideas to help you take your marketing with you on the road…. Hold a sale. We’ve all seen ads with the idea of “the boss is […]

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Gumming Up the Works

Posted In: Fun Stuff  |  December 23, 2011

                      Here’s something to chew on as you think about your business plans for the coming year: A young entrepreneur moved from Philadelphia to Chicago in 1891 with $32 in his pocket and the idea of selling his family’s scouring soap to customers. As an […]

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Seven Steps to a Better Sales Letter

Posted In: Tips & Tricks  |  December 20, 2011

Even in today’s increasingly wired world, sales letters remain a staple of most sales processes. Whether on paper or by email, a well-crafted sales letter can help reinforce your sales message, convey information about your products, break the ice, and warm a cold call. Here are seven tips to help you make your sales letters […]

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