Archive for January, 2013

Self-Publishing is the way to go…and go, and go.

There are few acts more fulfilling than writing and publishing a book by yourself. Ahhh, the joys of self-publishing. There are, however, some misconceptions of what that term entails. It’s to publish a book by one’s self. Without the aid of a larger entity. The benefits to going the road yourself are abundant but, the main being control. You are in charge of and own the rights to your book. Such is not the case with larger publishing houses (that shall remain unnamed).

 

Let’s be honest, unless you have had an immense amount of success with a digital version of your book, there’s no reason for you to need to print 1000 or 500 or even 100 copies of your first book. You just need a small number to get you started. That’s where Book Printers come into play over Book Publishers. With a good printer, like PrintPapa for instance, you are given the chance to print your book at book store quality in small quantities. This way, you are not stuck with a warehouse full of books you have no idea if you can sell.You are also able to print other materials for marketing such as business cards, flyers, banners, posters and more! A good printer is there to help you realize your dreams and still let you control the outcome of your journey.

 

 

 

Date: 28th January, 2013 | Under: Marketing | No Comments

Letterheads, the stepchild of Marketing.

 

One of the most overlooked facets of a companies branding and identity is the Letterhead. A creative Letterhead can set you apart from your competitors, impress potential clients or simply maintain the quality of your brands image. Old stagnant designs are increasingly becoming a thing of the past and new fresh ideas are sprouting up constantly. Since some of the most important information pertaining to your company is conveyed via your stationery, it’s a good idea to make it pretty.

Coming up with creative ways to manipulate and re-invent items you use everyday for marketing or any type of mass communication is a good way to maintain your position on “the cutting edge”.

Date: 18th January, 2013 | Under: Marketing | No Comments

Booklet Fever!

There are so many uses one can imagine for a product like “the booklet“. Full color, thin publications, books but not quite books. Be it Magazines, catalogs, manuals or graphic novels, the booklet is perfect for just about anything you can think of that requires multiple pages and full color printing. Saddle Stitched spine, gloss or matte cover, there are a number of options you can choose from to get the feel and look that you desire for your publication.

  • Company Brochure
  • Product Catalogs
  • Instruction Manuals/Log Books
  • Multi-Page Newsletters
  • Magazines
  • Directories
  • Programs
  • Portfolios
  • Coloring books
  • Children’s Story Books
  • Graphic Novels
  • & more!
Date: 9th January, 2013 | Under: Marketing | No Comments


 

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