Booklet Printing: What Your Peers don’t want you to Know?

Booklet printing is one of the most efficient ways to market your products and that is the reason why every entrepreneur strives hard to make their booklet the best among peers. But yes, there are certain tricks which your peers don’t want you to know! Wondering, what are they? To know, please keep reading the blog.

Customer do Judge You – Yes, this is true. Your potential customers will judge you by your booklet and even compare you to the competitors. If it is shabby, dull and contains unrelatable content, then they will shift to another company. For the most attractive and cost-effective booklet printing, you must choose an efficient and experienced printing company like us, PrintPapa. We make sure that your requirements are met and you do not leave with any kind of complaints. If you don’t want your booklet to lie there in a junk of other mails, then get in touch with us without any delay. Also, remember that 40% credit for a successful campaign goes to the quality of your direct mailing list.

Booklet offers sell: The second thing that your peers don’t want you to know is that it partially depends on your offer too! If you do not include upfront offers, rebates or discounts, chances are people wouldn’t really bother to turn the pages. Make sure that the offers are on the cover page with some catchy marketing line! Other ideas are, offering the customers to bring a friend so that they can get a discount, buying more to avail flat 20% off, etc. Highlight the sales throughout the Booklet and make the audience realize that they would be missing out on a major thing if they don’t order now!

It is affordable – Yes, if you get in touch with a premium and experienced print shop such as PrintPapa, then you will get your booklets printed at really affordable prices. This is yet another point that your peers do not want you to know about booklet printing services.

Now that you know it all, hopefully you will give us a call at 408-567- 9553 for your online printing California. And to place your order, kindly visit http://www.printpapa.com

5 Out-of-the-box Ideas to Make your Audience Look at Your Flyers!

Flyer printing is a great way to shout out to the audience and let them know about your existence. And apart from the artwork, you need to work on the distribution strategy as well so that more and more people know about your business and what you have to offer.

Also, make sure you only work with a professional and good team for online printing services such as PrintPapa.

If you want to know about some unconventional ways to make your audience read your flyers, then you need to go and think beyond direct mailing. Yes, it is true that direct mailing is a must when it comes to flyer printing. But there are other ways too. To know about them, please keep reading.

Street team: You can employ a small street team to hand out the flyers to people passing on the street. This is highly recommended if you own retail stores, restaurants, cafes, bars and entertainment venues.

Door-to-door: Stuffing flyers into screen doors can also help you pull the double duty without hurting the pockets much. Be a little strategic and use these kinds of ways so that everything is perfect without hurting your budget.

Events: Attend the same events as your customers and simply hand out the flyers in-person. It will also make them feel special and valued.

Newspaper inserts: Target specific areas and pin the flyers to local newspapers. This gets more attention than normal. They actually do not cost that much as well.

Vehicles: Tie up with local vehicle dealers and place them under windshield wipers in busy parking areas. This would also grab a lot of attention from people.

So, these are the five ways of reaching out to the customers with flyer printing online. Now that you know it all, contact us for attractive and eye-catching promotional flyers. To place your order, call us at +1 408 567 9553 or visit www.printpapa.com to order online.

You can get in touch with us for other kinds of online printing services such as Apparels, Business Cards, Banners, Booklets and Catalogs etc. as well. We would be happy to serve you!

2 Reasons to Invest in Die-Cut Business Cards without any Delay!

A business card is perhaps the smallest marketing tool with the most significant personality. With a good business card, you can not only impress your clients but also give them a brief preview of your brand! It must have the ability to leave your customers awestruck and should also be robust enough to stay in their purse or pockets by without getting affected by the regular wear and tear. The card would have enough zeal and glamour as well as the logo, name and contact information should be prominent enough, because that is the main purpose of this unique marketing tool. And for all of these, you need the special die-cut ones!

For the best effect, you can go a little quirky and opt for PrintPapa’s round, cloud, diamond, flower, heart, ink drop or leaf shaped die cut business cards. Other options are oval, oblong, triangle, etc. You can choose any according to your brand and requirements. The 14 point card stock is ideal. So, what are you waiting for? Visit us at http://www.printpapa.com/eshop/pc/Shaped-Business-Cards-c586.htm and place your order now!

What? Not yet convinced? Then, kindly go through the following points to know more about die-cut online business cards printing.

Because normal is boring! – Now that the market has seen enough of the rectangular cards, why not surprise them with something fresh and out of the box! Something that will pop out of their stack of regular b-cards! Add some air of elegance and precision with the right design and you are good to go.

Wide Range of Options – Gone are the days when die-cut meant limited options to choose from. Now you can choose everything – right from the material to the shape. We, at PrintPapa have an array of designs for you to choose from. Employing such a card to do the talking on your behalf can really prove to be beneficial.

And if you do not want the die-cut ones, then we also have the regular standard, luxury, and clear plastic business cards. A good business card is magical and would help your customers differentiate you from ten other competitors.

Now that you know why these promotional tools are important, visit http://www.printpapa.com now and place your business cards printing order now! You can also contact us for other online printing services such as Flyers, Banners, Booklets and Catalogs etc. as well.

2 Fun Summer Outdoor Marketing Tools that will Save Every Entrepreneur!

Summer time is indeed one of the greatest times to promote your business! You can connect to the audience the most during this time and outdoor marketing strategies work best for this season. In fact, studies show that outdoor signage can bring up to 50% of your sales if you use it the right way and get it done from the right print shop. If you are based at California, then leave your marketing tool worries to us, PrintPapa. We will make sure that we don’t let you down with the outcome.

However, if you are wondering what kind of online printing services you should order, please keep reading this blog.

  • Banners

Banner printing is extremely effective if you place them in high-traffic areas. Summer is the ideal time as people flock outside in the fun and warm weather. It will especially work if you have a local business.

For the best effect, order our special 13 oz. Vinyl Banner (up to 5 ft. or 5 to 16 ft), Fabric Banner XL (upto 8 ft.), etc. Choose materials like vinyl so that it can withstand the outdoor weather and can last for years. Mesh banners are ideal if the place where you are living in, or you want to place them in playgrounds. Visit us at http://www.printpapa.com/eshop/pc/Banners-c793.htm and order banner printing online now.

  • Yard signs

Another thing which you must invest in for promoting your business this summer is yard signs! This is perfect for service-based business houses, retailers as well as B2B companies. And needless to say this is the best season to flaunt about your business and spread the word. They are affordable and hence, you can blanket the town easily with PrintPapa’s yard signs. If you order now, you will even get a 15% off!

Make this summer happening at your business house with our innovative and creative marketing tools and show your competitors that you are here to stay! To place your order, call us at +1 408 567 9553 or visit www.printpapa.com to order online.

Fuel up Your Sales like Never before with Banner Printing

Outdoor banners are extremely effective if you design them right, work with a premium print shop and place them at the most strategic locations where your audience would get to see them. But unfortunately, there are many business owners who have not yet realized its importance and then, they complain about low revenues! If you are one of them, then let us tell you that you are missing out on the most powerful way to boost sales.

To make it easier for you, here is a simple guideline of how to avail banner printing.

Banner Printing

Set Goals: The first thing which you need to do is set banner printing goals. And decide what exactly do you want out of them? Sales or branding? Spreading the word about a grand opening or some upcoming event? Until and unless you have a vision, you won’t be able to work on the artwork.

Designing Banners: Once you have a vision, you might start designing it with the help of a professional or on your own. You can go through PrintPapa’s blogs as you will get some genuine help here. Apart from framing the logo, tagline and deciding on the colors, you also need to concentrate on the readability factor. Since there is a lot of space, it does not mean you need to cram it up with information. Include white space and make sure that your readers can get the message even from a distance. Incorporate big images if you want to focus on a particular product or service. It should be visually enticing as well as simple enough to understand. Also when it comes to the content, you don’t need to prove how good you are with the language! Crisp and short – perfect for the audience. You can choose from PrintPapa’s wide collection of outdoor banners that includes 13 oz. Vinyl Banner (up to 5 ft.), 13 oz Vinyl Banner with Rope Insert, Mesh Banner (9 oz) and Fabric Banner (up to 5ft.).

Fabric Banner Printing

Printing them: Lastly, get them printed from a reputed print shop such as PrintPapa as we do not compromise on the quality factor. You do not want dull and shabby banners which would do no good to your business, right? We are known for our immediate deliveries as well. Just submit your artwork and let us know which one you have chosen for your company, and that’s it! Impressed enough? Hopefully yes! Expect to hear from you at +14085679553.

3 Fall-Special Marketing Strategies That Only Work During This Time!

Looking for simple yet effective ways to boost your company revenue this fall? If yes, then you are on the right page. While many business owners have no clue about this but it is true that while some marketing strategies work throughout the year, some are season-specific and you need to make full use of it during those few months only! Here, we are going to discuss about some customer purchasing behavior and seasonal offers that would definitely work for your business during fall. Read on!

Early Bird Holiday Specials: There are many people out there who start shopping for Christmas during this time – yes, we are talking about the early birds. So run early bird holiday specials for this group of audience and experience good footfalls. This would also be great for them because they won’t have to face the crowds! Avail top-rated online printing services from PrintPapa to promote this bumper offer. You can expect good results with our innovative and full color printed banners, signs, postcards,, booklets, etc.

Say Happy Halloween! – Creepy marketing messages are a terror but we can help you do it right during the season of Halloween. From designing creepy banners and posters to providing you with an array of options in flyers, postcards and catalogs, we cater to all. And it goes without saying that it only works during this time of the year.

Winterization – Well, most people start prepping up for the colder months from now on so if you are into winterization services, then this is the right time to give your marketing a great boost! The best part is that we, at PrintPapa, can make it all hassle-free for you and you can advertise your brand anywhere in California or the USA with our eye-catching and unique Direct Mail Postcards.

Now that you know it all, why don’t you give us a call? We would be happy to help you gear up for the fall season marketing and branding in the best possible ways. Think online printing, think PrintPapa! To place your order, you may call us at +1 408 567 9553 or visit www.printpapa.com to order online.

3 Easy Postcard Strategies that Work for Business Houses

Are you in search of a unique advertisement tool that would sweep your customers off their feet? Then, use postcards as they are the right way for branding your business like never before. They are economical, easy to design and can make your message come across without much effort. But yes, there are a few strategies that need to be mastered by you, for getting the best bang for your buck! Only these strategies can help you get high return on investment and is worth your money and time.postcard printing

The 40/40/20 Direct Marketing Rule: If you own a business, then you must know about the 40/40/20 rule. And if not, then let us enlighten you about this. It is said that 40% of your success comes from the quality of the mailing list, while another 40% comes from the offer, and the remaining 20% comes from the creative aspect. So, pay heed to all these points while ordering postcard printing.

Do Not Forget the Call to Action (CTA): Secondly, if you want to work hard on this project, then do not skip on the CTA part as it is perhaps the most important part of postcard printing. There should be a powerful, compelling and clear message that would convince your prospective clients to take an action such as visit your office or showroom, call a phone number or may be, browse through your company website. You must throw the sense of urgency through the message. Give them solid reasons to take action!

postcard printing

Premium Printing: You can’t expect the best at the lowest bid. A cheap or newbie print shop, or cheap deals might help you save, but do not expect any returns. This is the reason why you should come to PrintPapa, as we provide exclusive postcard printing services. What is the point of getting postcards printed if they are not worth reading? But we make sure that your postcard stands out in a stack, as we use the best technologies and colors to print them. You can choose from multiple sizes and paper options plus our postcard sizes and paper thickness are USPS certified.

So, these are the three postcard strategies you needed to know. Follow them and you will surely get good returns. To place your order, you may call us at +1 408 567 9553 or visit www.printpapa.com to order online.

The 3 Undeniable Benefits of Booklets in Branding!

So when the term Powerful Marketing comes into your mind, what is the first thing do you think of? Some message that would directly reach out to the target audience, right? Something stark and remarkable which your potential customers would be able to related to or find catchy! What about booklets? They are impactful, cost-efficient and also give you enough exposure for experimenting.

But if you are still not very convinced, then keep reading this blog.

They Provide Great Value: Yes, a good booklet has got great value for your customers. They are useful, educational and sometimes inspirational as well. The most common ones that are offered by PrintPapa includes 5.5X8.5 portrait booklets, 8.5X11 booklets, 3.75X8.5 booklets, etc. They are indeed known for their great returns. Don’t believe, try it yourself?

Booklets Establish Credibility: Secondly, booklet printing gives you the opportunity to prove yourself. If you incorporate important information or fresh ideas in them, your audience would surely believe in you and this would help you establish a leading position in the market. If your potential customers do not rely on you, there is hardly any chance of you succeeding! A dedicated team and high-end technologies can help you achieve your goal, which only a well-known and passionate company such as PrintPapa can provide you with!

Booklets Immerse Clients in Company Culture: With booklets, you can provide your clients with a sneak-peek of your company culture. This will help in forming a stronger bond that is very much necessary. You can publish case studies, feature stories, etc that would enlighten your readers about your work culture and give them an insight. Try to identify with your clients and investors and you will foster a sense of solidarity. Let the customers be a part of your company and take this bond to a few level higher by being transparent.

A well-established print shop such as PrintPapa knows how to create the most attractive booklets, so get in touch with us for the perfect collaboration. Call us now at +1 408 567 9553 to know more and to place your order online please visit us at www.printpapa.com.

Artwork Setup Guide for White Printing

Steps to setup your artwork
1. Open the Downloaded PDF/ Illustrator template in Adobe Illustrator. This PDF/Illustrator file has the correct color swatch and layers, so it will be easy to start. There are 3 layers as shown below.
2. From the layer window, select “My Artwork” layer and create your artwork.
3. To make a object or text of your artwork to be the color of the paper, fill the object or text with regular “White” color from the Swatch.
                                        Actual artwork after printing
4. If your artwork has HEAVY COVERAGE and light colors, add the WHITE underbase in WHITE layer using WHITE swatch color to popout the artwork.
5. Delete the Instructions Layer before saving your artwork.
6. Save the artwork as PDF using Press Quality settings.

Whats The Difference Between Raster & Vector

Computer graphics can be created as either raster or vector images.

Raster graphics are bitmaps. A bitmap is a grid of individual pixels that collectively make up an image. Raster graphics are basically images created from countless tiny squares to generate one large picture. Each square, or pixel, is coded in a specific hue or shade. Individually, these pixels are worthless. Together, they’re worth a thousand words.

Raster graphics are best used for non-line art images; specifically digitized photographs, scanned artwork or detailed graphics. Non-line art images are best represented in raster form because these typically include subtle chromatic gradations, undefined lines and shapes, and complex composition.

However, because raster images are pixel-based, they suffer a malady called image degradation. Just like photographic images that get blurry when blown up, a raster image gets jagged and rough.

Why?

Ultimately, when you look close enough, you can begin to see the individual pixels that comprise the image. Hence, your raster-based image of Wayne Newton, magnified to 1000%, becomes bit mapped. Although raster images can be scaled down more easily, smaller versions often appear less crisp or “softer” than the original.

To maximize the quality of a raster image, you must keep in mind that the raster format is resolution-specific, meaning that raster images are defined and displayed at one specific resolution. Resolution in raster graphics is measured in dpi, or dots per inch. The higher the dpi, the better the resolution. Remember also that the resolution you actually see on any output device is NOT a function of the file’s own internal specifications, but the output capacity of the DEVICE itself. Thus, high resolution images should only be used if your equipment has the capability to display them at high resolution.

Better resolution, however, comes at a price. Just as raster files are significantly larger than vector files, high resolution raster files are significantly larger than low resolution raster files. Overall, as compared to vector graphics, raster graphics are less economical, slower to display and print, less versatile and more unwieldy to work with. Remember though that some images, like photographs, are still best displayed in raster format. Common raster formats include TIFF, JPEG, GIF, PCX and BMP files. Despite its shortcomings, raster format is still the Web standard – within a few years, however, vector graphics will likely surpass raster graphics in both prevalence and popularity.

Unlike pixel-based raster images, vector graphics are based on mathematical formulas that define geometric primitives such as polygons, lines, curves, circles and rectangles. Because vector graphics are composed of true geometric primitives, they are best used to represent more structured images, like line art graphics with flat, uniform colors. Most created images (as opposed to natural images) meet these specifications, including logos, letterhead, and fonts.

Inherently, vector-based graphics are more malleable than raster images – thus, they are much more versatile, flexible and easy to use. The most obvious advantage of vector images over raster graphics is that vector images are quickly and perfectly scalable. There is no upper or lower limit for sizing vector images. Just as the rules of mathematics apply identically to computations involving two-digit numbers or two-hundred-digit numbers, the formulas that govern the rendering of vector images apply identically to graphics of any size.

Further, unlike raster graphics, vector images are not resolution-dependent. Vector images have no fixed intrinsic resolution, rather they display at the resolution capability of whatever output device (monitor, printer) is rendering them. Also, because vector graphics need not memorize the contents of millions of tiny pixels, these files tend to be considerably smaller than their raster counterparts. Overall, vector graphics are more efficient and versatile. Common vector formats include AI, EPS, CGM, WMF and PICT (Mac).