Posts Tagged ‘banner printing’

The Essentials Of Banner Marketing

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Banners serve as one of the best marketing tools as they cater to a large audience. Along with posters they are the perfect marketing vehicles for advertising your product or service during sporting events, conference and in places like educational institutions and city streets. A well designed banner can be one of the most cost effective ways to market your product or service.

Banners are of two types Economy Banners and Premium Banner. Economy banners are used for short term outdoor marketing like in a sporting event or a trade show where as Premium Banners are those which are for long term outdoor promotion like those found in educational institutions, hospitals etc. A few things should be kept in mind for effective banner marketing.

  • Know your Target Audience – It is very important to know who your target audience is before hanging your banner. It may sound ideal to have a banner in busy areas but large audience tend to have diverse interests which may not be beneficial for marketing. If you plan to target the youth then placing banners at educational institutions and sporting venues will be ideal.
  • Catch the Eye – It is very important to design a banner that is eye catchy. It should be able to grab a person’s attention from a distance. Play with bright colors while designing your banner as they look attractive. Also use catchy one-liners which register in a person’s mind immediately as they can go a long way in the promotion of your products or services.
  • Placement is Key – Placement of a banner plays a key role in making it effective. A banner should be placed such that it can be viewed from a distance. Avoid placing the banner in corners as your target audience might fail to notice it.  Also do not place the banner too high as it becomes uncomfortable for viewing.
  • Use Multiple Banners – Placing a single banner during a large events like a trade fair may not prove to be beneficial. Try placing multiple banners during such events for maximum publicity. Also try having variation in your banner during such events.
  • Print it Perfectly – It is very important to print a banner well after designing it. Look for a professional printing agency which has expertise in banner printing. Do not compromise on the quality of the banner under any circumstance.

PrintPapa is a company that has satisfied it’s customers with its printing and design services. It caters to kinds of printing needs and has expertise over printing and designing books, business cards, doorhangers, catalogs and notepads among others.

Date: 27th April, 2010 | Under: Marketing | No Comments

Tips to Choose the Best Banner Printing Company

NO SIGNS MEANS NO BUSINESS. Banners are one important medium for the growth and development of any business. Posters and Banners make people know about the services it offers. These promotional materials also help you in making your target audience understand what kind of services you offer and how you manage that. This makes essential for you to select the right banner and in right way. In the present scenario, countless printing companies are involved in the business of banner printing but not all are equally reliable and competent to offer you the desirable result.

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Here are few important tips to keep in mind before consulting a banner printing company:

  • The company you select must provide texts and images of high resolution at least not less than 1440 dots per inches.78_2556703
  • The provided material should be sturdy, waterproof and can easily be cleaned and bent.
  • The tendency of the printing company should not be like once everything is printed the services end. Rather they should be ready to provide their services till the end.
  • If you are to place your banner outdoors, ask the company whether there is any scope for limitations. This way you can prevent your banner from fading, thereby making it look new for longer period.

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  • Last but not the least also consider the total cost of the banner printing services, investing your money in the right way may lead you getting better feedback.

Though there are many printing companies involved in the printing business, here at PrintPapa we offer 2 different kinds of banners

All our Banners are printed in full color with UV inks which means non-fading, water proof inks. We use high quality media from HP for printing our banner. Place your next order of banner online at PrintPapa.com

Date: 20th January, 2010 | Under: Marketing | 1 Comment


 

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