Posts Tagged ‘business stationery’

How Notepads Can Be Used As a Promotional Tool

Notepads are perhaps the most innocuous and the most powerful business marketing stationery in the corporate world. Sleek yet subtle, these imbibe and reflect the very essence of marketing collateral – to promote without being overtly aggressive.

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Notepads, if developed, designed and printed with care, can be one of the best lead generating ways within the firm’s repertoire. This is more important in the contemporary market situation, where the recession has not yet released its strong clutch on the finances of most of the companies, irrespective of size, budget or employee strength. Notepads, being easy on the budget to print and market and provide a good yield of sales leads and business associates, can be a great investment strategy for marketers who wish to play it safe.

So, what are the things to keep in mind to help make your notepad shine as a promotional tool for your firm? Here are a few tips:

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  • Stand Out – Your notepad is your own, and it is simply not just another notepad that you use to jot things down. To make the desired impact on potential consumers, your name needs to be highlighted on the notepad. Have your company name or professional nuances written in bold and conventional fonts. It should be written such that the user can easily read the name as well as comprehend the marketing message you wish to convey.

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  • Logo – The logo is one of the most important elements to have in the notepad. They not only add credibility to the notepad, but also help to make it visually appealing, re-iterating your company name and brand image wherever possible.
  • The Notepad a.k.a. Resume – Have your credentials, highlights of the company history, etc. printed on your notepad in brief. This will help you to serve as the resume or the prima facie introduction of the company to new clients. You can also have client testimonials, images of achievements, etc. printed on the back of the notepad to help improve consumer retention.

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So, what kind of notepads can you put to use while using them as a complimentary hand in a business marketing campaign? A notepad can differ not only in its design and print quality but also in shape. One should be aware of the different sizes of notepads used for specific purposes, hence, while targeting the niche consumer base, use the shape that best fits the bill. Some examples may include spiral pads, cube notes (stick-ons), work desk notepads, telephone diaries, customized notepads, etc.

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Apart from these, notepads can also be used as a covert marketing assignment in seminars, trade fairs and similar events – where the potential consumer or business associate may need to jot down points in the melee of information. With a stylized and well-designed notepad, your marketing war may already be half won , with you on the better side!

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However, for a notepad marketing campaign to succeed and achieve what it had set out for, only a professional printing agency should be hired to do the job. While many may mistake it as a burden of an investment, flawed printing of notepads not only fail to make the mark but also leave your company and brand image looking famished and amateur. Therefore, hire a professional printing agency as a little extra invested in quality will reveal large business profits later for the firm itself!

Date: 10th November, 2009 | Under: Marketing, Tips & Tricks | No Comments

The Importance of Business Stationary in Marketing

Business stationery is something that is yet to find a clear-cut acceptance as potent marketing collateral, even though statistics and popular reaction speak otherwise. Most corporate organizations, especially, the amateur or small-scale start-up ventures, have a wrong conception of business stationery not being relevant to making a desired impact on the consumer base at all. However, they cannot be more wrong!

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But what is business stationery?

Business stationery can include anything – from direct mails to letterheads, from notepads to brochures, from pamphlets to simple flyer advertisements. The scope of both the content of business stationery in a corporate dictionary as well in effecting a change of mindset within the target consumer base for the better is huge! While firms may swear by a great brochure design that has won them over, others may prefer using promotional postcards to publicize the launch of a new office.

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Business stationery may not always be expensive or use financially excruciating finishes. But what is needed is clear, clean print along with innovative but eye-catching designs. Many companies make the mistake of compromising on quality for the sake of having their corporate stationery printed for cheap. This may be a costly call as most consumers and potential business associates use business stationery as a tool for mapping the company’s focus on quality, reputation and as a preview of work samples!

So how can you make the business stationery attractive?

Well, first and foremost, you need to have a good design and clear but crisp text to be written specifically for the stationery. Remember that only focused marketing strategies can help you use corporate brochures, envelopes and even letterheads as marketing collateral. And having a visually appealing design and a catchy punch-line are the basics to get right.

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Thereafter, what most companies prefer skipping over, is assigning the stationery to be printed with a reputable and professional print agency. This helps avoid some of the most common issues that later block the corporate stationery from actually complementing conventional marketing techniques in a full-fledged way:

  • Use of quality paper – preferably of cotton with richer textures and a smoother feel

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  • Colors also appear authentic and sharp – unlike amateur print jobs where colors often break determined spaces and blunt the impact of images or graphics on the flyer or brochure
  • Embossing and engraving, including fine print are also advantages that professional print agencies provide
  • Logo and other imagery also appear better and help you stand a league apart from the conventional crowd

Therefore, choosing how and where you develop and print your business stationery respectively, can decide on which side of the fine line called ‘success’ you stand upon. You will find a good number of professional printing agencies such as the likes of PrintPapa, that not only help develop quality marketing collateral and corporate documents, but also possess richness and finesse in printing assignments.

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So, unless you are against the idea of investing less and reaping more with the help of corporate stationery as a marketing tool, brochures, flyers and even well-designed envelopes can help net the interest of a niche consumer base like never before!

Date: 28th October, 2009 | Under: Marketing, Tips & Tricks | No Comments


 

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