Just like a well-crafted resume brings you more career opportunities to pursue, a well made business card is a powerful advertising tool to impress your existing and prospective clients and it helps to increase sales. A good business card creates a lasting impression about your business, which is how it leads to the development of a new relationship with a vendor or a potential client. That’s why it is important to follow tips to design business cards properly.
Practical Tips to Design Business Cards Properly
Business cards have always been in use. So, it is important to help you understand how we make sure that your business card stands out? Here are a few tips to help you design business cards properly.
Simplicity – Keep your business card design simple and uncluttered. Use fonts that are clear and easy to read like Arial and Times New Roman. Choose a layout which looks simple and neat.
Utilize Space – Try to use both sides of the card. The space at the back can inform clients more about the products and services of your business. Make sure you include multiple ways for clients to contact you like e-mail, mobile number, address and so on.
Make Clear What Your Profession is – Create a one-liner that describes what your business is all about. Avoid putting phrases such as One-Stop-Shop and The Branches. Display your company website so that interested persons can visit your site for more information about the services you provide.
Tagline – Make a tag line or list of your business features, benefits and qualities of your services/products. If you want to impress a customer into buying your services or products, having a tag line is very important.
Your Logo is Your Identity – Choose a logo that reflects what your business model represents. Logos make it easier for a customer to remember your business by recalling an image to the mind.
Paper Quality – The quality of a paper is really important as it defines your commitment to quality as well. Avoid using cheap flimsy paper as it creates an immediate negative impact in the minds of potential clients.
Resolution – The image that you place on your business card should have the right resolution that suits the size of a standard business card. In case the image is small, it will look bad when the cards get printed.
A last point to consider is to distribute your business cards generously. That’s just the beginning of finding new opportunities in your business.